{"id":2706,"date":"2023-08-22T15:13:21","date_gmt":"2023-08-22T15:13:21","guid":{"rendered":"https:\/\/uism.co.jp\/?page_id=2706"},"modified":"2026-04-06T10:47:36","modified_gmt":"2026-04-06T01:47:36","slug":"top_en","status":"publish","type":"page","link":"https:\/\/uism.co.jp\/","title":{"rendered":"TOP_en"},"content":{"rendered":"\n
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\n\nBehavior Decoded.<\/span>
\nDecisions Empowered.<\/span>\n<\/strong>\n<\/h1>\n\n\n\n

We are Uism<\/strong>, a Tokyo-based UX research team helping clients navigate the complex Japanese market.<\/p>\n\n\n\n

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Your Japan Research Partner<\/strong><\/h2>\n\n\n\n

When research crosses borders, meaning can get lost.<\/strong> That\u2019s where we do our best work. From consumer products to medical devices, our bilingual researchers turn cultural nuance into clear direction<\/strong> your team can act on.<\/p>\n<\/div>\n\n\n\n

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of our work supports international clients running research in Japan.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n

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How We Support Your Business<\/strong><\/h2>\n\n\n\n
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UX Research & Strategy<\/strong><\/h3>\n\n\n\n

We uncover the \u201cwhy\u201d behind Japanese user behavior and turn it into decision-ready insight.<\/p>\n<\/div>\n\n\n\n

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Learn more<\/strong><\/span><\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
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Human Factors Research<\/strong><\/h3>\n\n\n\n

We support healthcare and medical device teams navigating Japan\u2019s regulatory and clinical environment.<\/p>\n<\/div>\n\n\n\n

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Global Research<\/strong><\/h3>\n\n\n\n

We ensure consistent quality and interpretation, making cross-market comparison clear and reliable.<\/p>\n<\/div>\n\n\n\n

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Why Clients Choose Us in Japan<\/strong><\/h2>\n\n\n\n

When Japan is your strategic market, execution alone is not enough. You need clear communication, cultural interpretation, and research that leads to action.<\/p>\n\n\n\n

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Clear English communication from start to finish.<\/strong><\/p>\n\n\n\n

A direct line of communication throughout the project\u2014no layers, no gaps.<\/p>\n<\/div>\n\n\n\n

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Deep local cultural interpretation.<\/strong><\/strong><\/p>\n\n\n\n

We interpret what Japanese users mean, not just what they say.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Decision-ready insights, not just findings.<\/strong><\/p>\n\n\n\n

Clear implications and recommendations your team can act on.<\/p>\n<\/div>\n\n\n\n

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Global standards with PMDA-aware expertise. <\/strong>(medical\/healthcare)<\/p>\n\n\n\n

Human factors methods applied to Japan\u2019s regulatory context.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Trusted by Top Brands<\/strong><\/h2>\n\n\n\n
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Even when it wasn\u2019t explicitly requested, the team explained the context behind what we heard. That additional context turned out to be incredibly useful for our internal discussions and decision-making.<\/em><\/span><\/p>\n\n\n\n

Product Planning Lead, Global Technology Company<\/span><\/p>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n

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Local Depth, Global Team<\/strong><\/h2>\n\n\n\n

We combine deep local expertise in Japan with the shared knowledge and reach of ReSight Global. Together, our 200+ UX and human factors specialists work as one team across seven countries.<\/p>\n<\/div>\n\n\n\n

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About Us<\/strong><\/span><\/a><\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n
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Beyond the Brief<\/strong><\/h2>\n\n\n\n

Not everything we learn fits neatly into a report. Our blog is a space to explore the questions that emerge along the way. This is where we share how we think, observe, and question.<\/p>\n\n\n\n

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Recommended<\/strong><\/strong><\/div><\/div><\/div>
Recommended<\/a><\/div><\/div><\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n
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\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tUX Thinking\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t

\n\t\t\t\t\tBeyond\u00a0Kindness:\u00a0What UX\u00a0for Older Adults\u00a0Should\u00a0Aim to\u00a0Design For\u00a0<\/a>\n\t\t\t\t<\/h2>\n\n\t\t\t\t
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One day during a usability test, a woman in her 70s finished a task, smiled, and said,  \u201cThis\u2026 I can do this too.\u201d  Along with the relief and surprise, there was a small but genuine affirmation of herself. In that moment, we understood that we were not witnessing correct functionality or even good usability. We witnessed an experience that made her feel proud.  UX is […]<\/p>\n\t\t\t\t<\/div>\n\n\t\t\t\t

\n\t\t\t\t\tRead More \u2192<\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/article>\n\n\t\t\t\n\t\t\n\t\t
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\n\t\t\t\t\tWhat Adobe\u2019s Market Turbulence Reveals About the Future of UX Research\u00a0<\/a>\n\t\t\t\t<\/h2>\n\n\t\t\t\t
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Across knowledge professions, something subtle but structural is happening. Generative AI has made it possible to write, design, code, and analyze faster than ever. The question is no longer whether AI will replace jobs. A more uncomfortable question is emerging: Where does the real value of our work actually lie? \u202f   Adobe recently became a symbol […]<\/p>\n\t\t\t\t<\/div>\n\n\t\t\t\t

\n\t\t\t\t\tRead More \u2192<\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/article>\n\n\t\t\t\n\t\t\n\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tUX Thinking\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t

\n\t\t\t\t\tThe Philosophy of Disappearing Design: What Heidegger Teaches Us About the Best UX\u00a0<\/a>\n\t\t\t\t<\/h2>\n\n\t\t\t\t
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Recently, I visited the Van Gogh exhibition at the Tokyo Metropolitan Art Museum. As I stood facing his portraits and landscapes, I was reminded of an essay by a philosopher I had read long ago.  That one essay focused on a simple painting of “Pair of Shoes\u201d by Van Gogh. Philosopher Martin Heidegger once wrote that these shoes are not […]<\/p>\n\t\t\t\t<\/div>\n\n\t\t\t\t

\n\t\t\t\t\tRead More \u2192<\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/article>\n\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n
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Ready to plan a study<\/strong>?<\/h2>\n\n\n\n

Fill out the form and we\u2019ll contact you soon.<\/p>\n<\/div>\n\n\n\n

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