{"id":2706,"date":"2023-08-22T15:13:21","date_gmt":"2023-08-22T15:13:21","guid":{"rendered":"https:\/\/uism.co.jp\/?page_id=2706"},"modified":"2026-04-20T11:28:31","modified_gmt":"2026-04-20T02:28:31","slug":"top_en","status":"publish","type":"page","link":"https:\/\/uism.co.jp\/","title":{"rendered":"TOP_en"},"content":{"rendered":"\n
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We are Uism<\/strong>, a Tokyo-based UX research team helping clients navigate the complex Japanese market.<\/p>\n\n\n\n

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Your Japan Research Partner<\/strong><\/h2>\n\n\n\n

When research crosses borders, meaning can get lost.<\/strong> That\u2019s where we do our best work. From consumer products to medical devices, our bilingual researchers turn cultural nuance into clear direction<\/strong> your team can act on.<\/p>\n<\/div>\n\n\n\n

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of our work supports international clients running research in Japan.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n

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How We Support Your Business<\/strong><\/h2>\n\n\n\n
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UX Research & Strategy<\/strong><\/h3>\n\n\n\n

We uncover the \u201cwhy\u201d behind Japanese user behavior and turn it into decision-ready insight.<\/p>\n<\/div>\n\n\n\n

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Learn more<\/strong><\/span><\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
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Human Factors Research<\/strong><\/h3>\n\n\n\n

We support healthcare and medical device teams navigating Japan\u2019s regulatory and clinical environment.<\/p>\n<\/div>\n\n\n\n

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Global Research<\/strong><\/h3>\n\n\n\n

We ensure consistent quality and interpretation, making cross-market comparison clear and reliable.<\/p>\n<\/div>\n\n\n\n

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Why Clients Choose Us in Japan<\/strong><\/h2>\n\n\n\n

When Japan is your strategic market, execution alone is not enough. You need clear communication, cultural interpretation, and research that leads to action.<\/p>\n\n\n\n

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Clear English communication from start to finish.<\/strong><\/p>\n\n\n\n

A direct line of communication throughout the project\u2014no layers, no gaps.<\/p>\n<\/div>\n\n\n\n

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Deep local cultural interpretation.<\/strong><\/strong><\/p>\n\n\n\n

We interpret what Japanese users mean, not just what they say.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Decision-ready insights, not just findings.<\/strong><\/p>\n\n\n\n

Clear implications and recommendations your team can act on.<\/p>\n<\/div>\n\n\n\n

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Global standards with PMDA-aware expertise. <\/strong>(medical\/healthcare)<\/p>\n\n\n\n

Human factors methods applied to Japan\u2019s regulatory context.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Trusted by Top Brands<\/strong><\/h2>\n\n\n\n
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Even when it wasn\u2019t explicitly requested, the team explained the context behind what we heard. That additional context turned out to be incredibly useful for our internal discussions and decision-making.<\/em><\/span><\/p>\n\n\n\n

Product Planning Lead, Global Technology Company<\/span><\/p>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n

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Local Depth, Global Team<\/strong><\/h2>\n\n\n\n

We combine deep local expertise in Japan with the shared knowledge and reach of ReSight Global. Together, our 200+ UX and human factors specialists work as one team across seven countries.<\/p>\n<\/div>\n\n\n\n

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About Us<\/strong><\/span><\/a><\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n
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Beyond the Brief<\/strong><\/h2>\n\n\n\n

Not everything we learn fits neatly into a report. Our blog is a space to explore the questions that emerge along the way. This is where we share how we think, observe, and question.<\/p>\n\n\n\n

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Recommended<\/strong><\/strong><\/div><\/div><\/div>
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\n\t\t\t\t\tHow Japan\u2019s Gen Z Is Redefining\u00a0Social\u00a0Participation\u00a0<\/a>\n\t\t\t\t<\/h2>\n\n\t\t\t\t
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Japan\u2019s Gen Z is reshaping social participation around autonomy, emotional comfort, and low-pressure belonging. Explore what this shift means for UX and service design in Japan. <\/p>\n\t\t\t\t<\/div>\n\n\t\t\t\t

\n\t\t\t\t\tRead More \u2192<\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/article>\n\n\t\t\t\n\t\t\n\t\t
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\n\t\t\t\t\tWhy Are People Obsessed with ‘Gacha’? What Capsule Toys Can Teach Us About UX Engagement Strategy<\/a>\n\t\t\t\t<\/h2>\n\n\t\t\t\t
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Japan\u2019s $1.3B gacha market is driven by more than just luck. Explore the UX psychology behind its lasting appeal.<\/p>\n\t\t\t\t<\/div>\n\n\t\t\t\t

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\n\t\t\t\t\tHFES Panel Report: Practical Differences in Medical Device HFE Across Asia\u00a0<\/a>\n\t\t\t\t<\/h2>\n\n\t\t\t\t
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\u2736Article Summary In HFE (Human Factors Engineering) evaluations across Asia, outcomes are influenced not only by regulatory requirements but also by execution conditions such as healthcare systems and recruitment realities.\u00a0 Cultural factors also shape how users provide feedback and interpret errors, meaning that data collection methods (including moderation) must be carefully designed.\u00a0 Intro  I recently had […]<\/p>\n\t\t\t\t<\/div>\n\n\t\t\t\t

\n\t\t\t\t\tRead More \u2192<\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/article>\n\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n
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Fill out the form and we\u2019ll contact you soon.<\/p>\n<\/div>\n\n\n\n

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