{"id":10219,"date":"2026-05-19T14:37:31","date_gmt":"2026-05-19T05:37:31","guid":{"rendered":"https:\/\/uism.co.jp\/?p=10219"},"modified":"2026-05-19T14:37:32","modified_gmt":"2026-05-19T05:37:32","slug":"inside-japans-largest-stationery-expo-why-stationery-came-to-be-a-form-of-self-expression","status":"publish","type":"post","link":"https:\/\/uism.co.jp\/en\/blog\/inside-japans-largest-stationery-expo-why-stationery-came-to-be-a-form-of-self-expression\/","title":{"rendered":"Inside Japan\u2019s Largest Stationery Expo: Why Stationery Came to be a Form of Self-Expression"},"content":{"rendered":"<div class=\"smk-summary-box\">\n<h3 class=\"smk-summary-title\"><span class=\"smk-summary-icon\">\u2736<\/span>Article Summary<\/h3>\n<ul class=\"smk-summary-list\">\n<li>Stationery as Self-Expression: Japanese consumers treat stationery goods like fashion, curating products around personality, mood, and identity.<\/li>\n<li>The Value of Choosing: Slower, hands-on shopping experiences can create stronger emotional attachment than convenience-first shopping focused on efficiency.<\/li>\n<li>Beyond Functionality: Products gain value through aesthetics, personal curation, and how they fit into everyday life.<\/li>\n<\/ul>\n<\/div>\n\n\n<p>I thought I knew what to expect when I decided to visit <strong>\u6587\u5177\u5973\u5b50\u535a (Bungu Joshi Haku)<\/strong>, one of Japan&#8217;s largest stationery expos. Held annually in Tokyo or Yokohama, it attracts 800,000 people and offers over 50,000 stationery products, ranging from major brands to independent creators, exclusive items, and hands-on workshops. <span class=\"sme-font-size has-sm-xs-font-size\">*1<\/span><\/p>\n\n\n\n<p>Japan\u2019s stationery market continues to grow despite digitization. Stationery has long been popular in Japan, so much so that the term terms like \u6587\u5177\u5973\u5b50 (bungujoshi), or \u201cstationery girls,\u201d are used to describe enthusiastic fans, though the trend today extends beyond gender. <\/p>\n\n\n\n<p>As its popularity continues to grow, events like this sell out quickly, and social media is filled with hauls and recommendations. I came across this event through one of these videos and managed to purchase one of the last remaining tickets, expecting to see dedicated hobbyists browsing fountain pens and planners.<\/p>\n\n\n\n<p>But what I walked into was completely different.<\/p>\n\n\n\n<p>The entire convention center was packed with booths, each surrounded by crowds trying to get a closer look. The checkout line snaked across the venue and doubled back on itself. Outside, people had set up folding stools and blankets, waiting for the next entry slot that wouldn\u2019t open for another hour.<\/p>\n\n\n\n<p>As someone raised in the era of online shopping and instant delivery with a click of a button, this scene surprised me. Why were so many people so emotionally invested in everyday objects like stationery? These products were common objects, and you can buy a functional pen for less than the price of a coffee. Yet, here at this stationery expo, there were hundreds of people who had cleared their entire Saturday to purchase items they certainly already owned.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><span style=\"color: #4c9f87\" class=\"sme-text-color\">Stationery as Self-Expression<\/span><\/strong><\/h2>\n\n\n\n<p>The event\u2019s official theme gave away the first clue: \u300c\u4eca\u65e5\u306e\u30b3\u30fc\u30c7\u300d (Today\u2019s Outfit).<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"629\" height=\"440\" src=\"https:\/\/uism.co.jp\/wp-content\/uploads\/2026\/05\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2026-01-13-180849-e1778736170399.png\" alt=\"A booth display at the stationery expo centered around the theme '\u4eca\u65e5\u306e\u30b3\u30fc\u30c7' (Today's Outfit). A poster with this title is surrounded by products like mix-and-match stickers featuring illustrated cats in various outfits, promoting the idea of curating stationery.\" class=\"wp-image-10156\" style=\"width:763px;height:auto\" srcset=\"https:\/\/uism.co.jp\/wp-content\/uploads\/2026\/05\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2026-01-13-180849-e1778736170399.png 629w, https:\/\/uism.co.jp\/wp-content\/uploads\/2026\/05\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2026-01-13-180849-e1778736170399-300x210.png 300w\" sizes=\"auto, (max-width: 629px) 100vw, 629px\" \/><figcaption class=\"wp-element-caption\">Poster writing &#8220;Today\u2019s Outfit&#8221;, featuring mix-and-match stickers for creating your own unique outfits.<\/figcaption><\/figure>\n\n\n\n<p>At first, it seemed like clever marketing. But as I listened to conversations and watched how people shopped, it became clear that this idea reflected the people\u2019s perspective on stationery.<\/p>\n\n\n\n<p>I overheard one person laugh and say, \u201cI like having different pens depending on my mood. Something sleek work meetings and something more colorful for journaling,\u201d  Another person spent several minutes matching stickers to the color scheme of their journal.<\/p>\n\n\n\n<p><span style=\"background-image: linear-gradient(transparent 60%, rgba(255, 240, 151, 0.5) 60%)\" class=\"sme-highlighter\">They were treating stationery the way someone curates a wardrobe.<\/span> A minimalist notebook for structured planning. Colorful, bold pens for journaling. Each &#8220;outfit&#8221; serves a different purpose and expresses a different side of someone\u2019s personality.<\/p>\n\n\n\n<p>Much like \u201coutfit of the day\u201d or \u201cfit check\u201d trends online, the focus wasn\u2019t on a single item, but on how different elements came together. In the same way, these shoppers were creating a unique &#8216;vibe&#8217; by combining stationery items, rather than simply buying a pre-packaged set.<\/p>\n\n\n\n<p>Stationery, in this context, is no longer just a tool. <span style=\"background-image: linear-gradient(transparent 60%, rgba(255, 240, 151, 0.5) 60%)\" class=\"sme-highlighter\">It becomes a medium for self-expression.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><span style=\"color: #4c9f87\" class=\"sme-text-color\">Personality in Everyday Objects<\/span><\/strong><\/h2>\n\n\n\n<p>This way of thinking a broader cultural pattern. In Japan, even the smallest everyday objects are often tied to seasons, personality, mood, and aesthetic value.<\/p>\n\n\n\n<p>At the dining table, chopstick rests are changed with the seasons, with motifs like cherry blossoms in spring or maple leaves in autumn. Items like fans or furoshiki cloths are chosen not just for function, but for their patterns and how they reflect personal taste or the time of year.<\/p>\n\n\n\n<p>Walking through the expo, I was struck by the creativity applied to ordinary items. There were sushi-shaped erasers, washi tape designed to look like supermarket food packaging, and miniature objects modeled after familiar scenes from daily life.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"519\" height=\"601\" src=\"https:\/\/uism.co.jp\/wp-content\/uploads\/2026\/05\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2026-05-12-162351.png\" alt=\"A display at a stationery expo booth filled with novelty erasers designed to look like food. There are bins of erasers packaged in mesh bags like fruit, and others in display cases shaped like Japanese sweets and sushi.\" class=\"wp-image-10155\" style=\"aspect-ratio:0.8635855251289822;width:421px;height:auto\" srcset=\"https:\/\/uism.co.jp\/wp-content\/uploads\/2026\/05\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2026-05-12-162351.png 519w, https:\/\/uism.co.jp\/wp-content\/uploads\/2026\/05\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2026-05-12-162351-259x300.png 259w\" sizes=\"auto, (max-width: 519px) 100vw, 519px\" \/><figcaption class=\"wp-element-caption\">Variety of Japanese and food themed erasers (sushi, ramen, Mount Fuji).<\/figcaption><\/figure>\n\n\n\n<p>None of this improved functionality. A sushi-shaped eraser doesn\u2019t erase better than a regular one. But that isn\u2019t the point.<\/p>\n\n\n\n<p><span style=\"background-image: linear-gradient(transparent 60%, rgba(255, 240, 151, 0.5) 60%)\" class=\"sme-highlighter\">Function is simply the baseline.<\/span> What matters is how something looks, feels, and fits into everyday routines. These objects bring small moments of enjoyment and allow people to shape their environment in subtle, personal ways. In this sense, stationery extend beyond practicality, an idea explored further in the article below.<\/p>\n\n\n<div class=\"smk-related-card\" data-url=\"https:\/\/uism.co.jp\/en\/blog\/the-philosophy-of-disappearing-design-what-heidegger-teaches-us-about-the-best-ux\/\"><img class=\"smk-thumb\" alt=\"\" \/><\/p>\n<div class=\"smk-thumb-placeholder\">\ud83d\udcc4<\/div>\n<div class=\"smk-content\">\n<p class=\"smk-label\">Related Article<\/p>\n<p><a class=\"smk-title\" href=\"#\">Loading&#8230;<\/a><\/p>\n<p class=\"smk-caption\">Explore philosopher Martin Heidegger\u2019s concept of \u201cdisappearing design,\u201d where the best tools quietly fade into the background and feel like a natural extension of the user.<\/p>\n<p><a class=\"smk-readmore\" href=\"#\">Read more \u2192<\/a><\/p>\n<\/div>\n<\/div>\n\n\n<p>In a culture where social harmony is often emphasized, stationery can also serve as a private space for expression. Planners, notebooks, and personal items allow individuals to experiment with colors, layouts, and styles in ways that don\u2019t need to be shared with others.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><span style=\"color: #4c9f87\" class=\"sme-text-color\">Why People Value the Process of Choosing<\/span><\/strong><\/h2>\n\n\n\n<p>If stationery is a form of self-expression, then choosing it becomes meaningful in itself.<\/p>\n\n\n\n<p>This was most evident in how people interacted with the products at the expo. Many spent long periods of time at a single booth, not because they had to wait in long lines, but because they wanted to. They tested pens on different types of paper, compared notebook textures, and considered how each item would fit into their existing collection.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-658170e2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-border-color is-layout-flow wp-block-column-is-layout-flow\" style=\"border-color:#cdb794;border-width:1px;border-top-left-radius:20px;border-top-right-radius:20px;border-bottom-left-radius:20px;border-bottom-right-radius:20px;padding-right:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--30)\">\n<figure class=\"wp-block-image aligncenter size-full is-resized is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"500\" src=\"https:\/\/uism.co.jp\/wp-content\/uploads\/2026\/05\/\u633f\u5165\u753b\u50cf_\u6a2a\u9577\uff08800-x-500\uff09-5-1.png\" alt=\"A close-up shot of textured, handmade paper with dried flowers and leaves embedded within it. The image visually represents the importance of 'texture' when choosing stationery.\" class=\"wp-image-10206\" style=\"width:302px\" srcset=\"https:\/\/uism.co.jp\/wp-content\/uploads\/2026\/05\/\u633f\u5165\u753b\u50cf_\u6a2a\u9577\uff08800-x-500\uff09-5-1.png 800w, https:\/\/uism.co.jp\/wp-content\/uploads\/2026\/05\/\u633f\u5165\u753b\u50cf_\u6a2a\u9577\uff08800-x-500\uff09-5-1-300x188.png 300w, https:\/\/uism.co.jp\/wp-content\/uploads\/2026\/05\/\u633f\u5165\u753b\u50cf_\u6a2a\u9577\uff08800-x-500\uff09-5-1-768x480.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><span style=\"\n  display: inline-block;\n  background: #f8f2de;\n  color: #73684d;\n  padding: 8px 20px;\n  border-radius: 25px;\n  font-weight: bold;\n  font-size: 14px;\n  letter-spacing: 0.05em;\n\">Texture<\/span><\/p>\n\n\n\n<p class=\"has-text-align-center\">\u201cI always choose notebooks based on how the paper feels. It makes writing feel more intentional.&#8221;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-border-color is-layout-flow wp-block-column-is-layout-flow\" style=\"border-color:#cdb794;border-width:1px;border-top-left-radius:20px;border-top-right-radius:20px;border-bottom-left-radius:20px;border-bottom-right-radius:20px;padding-right:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--30)\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"500\" src=\"https:\/\/uism.co.jp\/wp-content\/uploads\/2026\/05\/\u633f\u5165\u753b\u50cf_\u6a2a\u9577\uff08800-x-500\uff09-3.png\" alt=\"An abstract image of grey ink flowing across a white background. This represents the 'color' consideration, illustrating how an ink color interacts with the paper it is on.\" class=\"wp-image-10208\" style=\"width:302px\" srcset=\"https:\/\/uism.co.jp\/wp-content\/uploads\/2026\/05\/\u633f\u5165\u753b\u50cf_\u6a2a\u9577\uff08800-x-500\uff09-3.png 800w, https:\/\/uism.co.jp\/wp-content\/uploads\/2026\/05\/\u633f\u5165\u753b\u50cf_\u6a2a\u9577\uff08800-x-500\uff09-3-300x188.png 300w, https:\/\/uism.co.jp\/wp-content\/uploads\/2026\/05\/\u633f\u5165\u753b\u50cf_\u6a2a\u9577\uff08800-x-500\uff09-3-768x480.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><span style=\"\n  display: inline-block;\n  background: #f8f2de;\n  color: #73684d;\n  padding: 8px 20px;\n  border-radius: 25px;\n  font-weight: bold;\n  font-size: 14px;\n  letter-spacing: 0.05em;\n\">Color<\/span><\/p>\n\n\n\n<p class=\"has-text-align-center is-style-default\">\u201cDo you think this ink color works with the cream-colored paper in my planner?\u201d<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-border-color is-layout-flow wp-container-core-column-is-layout-f07b7ac0 wp-block-column-is-layout-flow\" style=\"border-color:#cdb794;border-width:1px;border-top-left-radius:20px;border-top-right-radius:20px;border-bottom-left-radius:20px;border-bottom-right-radius:20px;padding-right:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--30)\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"500\" src=\"https:\/\/uism.co.jp\/wp-content\/uploads\/2026\/05\/\u633f\u5165\u753b\u50cf_\u6a2a\u9577\uff08800-x-500\uff09-4.png\" alt=\"An overhead view of overlapping concentric circles drawn in sand. The deliberate and repeating pattern visually represents 'style' and choosing items that match a consistent aesthetic.\" class=\"wp-image-10209\" style=\"width:302px;height:auto\" srcset=\"https:\/\/uism.co.jp\/wp-content\/uploads\/2026\/05\/\u633f\u5165\u753b\u50cf_\u6a2a\u9577\uff08800-x-500\uff09-4.png 800w, https:\/\/uism.co.jp\/wp-content\/uploads\/2026\/05\/\u633f\u5165\u753b\u50cf_\u6a2a\u9577\uff08800-x-500\uff09-4-300x188.png 300w, https:\/\/uism.co.jp\/wp-content\/uploads\/2026\/05\/\u633f\u5165\u753b\u50cf_\u6a2a\u9577\uff08800-x-500\uff09-4-768x480.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><span style=\"\n  display: inline-block;\n  background: #f8f2de;\n  color: #73684d;\n  padding: 8px 20px;\n  border-radius: 25px;\n  font-weight: bold;\n  font-size: 14px;\n  letter-spacing: 0.05em;\n\">Style<\/span><\/p>\n\n\n\n<p class=\"has-text-align-center\">\u201cThis washi tape is nice, but this pattern doesn\u2019t match the rest of my planner.\u201d<\/p>\n<\/div>\n<\/div>\n\n\n\n<p>The value wasn\u2019t just in the items themselves, but in the process of discovering something that felt uniquely theirs. The act of experimenting, comparing, and choosing became just as important as the final purchase.<\/p>\n\n\n\n<p>In contrast to the speed and convenience of online shopping, this experience was slower and more deliberate. But that was precisely what made it meaningful. Each decision contributed to something personal, something curated over time. Borrowing the lens of French philosopher Henri Bergson, particularly his concept of dur\u00e9e (pure duration), we can better understand how meaning emerges through continuous experience rather than isolated moments.<\/p>\n\n\n<div class=\"smk-related-card\" data-url=\"https:\/\/uism.co.jp\/en\/blog\/ux-is-not-a-set-of-boxes-but-a-melody-rethinking-experience-through-bergsons-concept-of-time\/ \"><img class=\"smk-thumb\" alt=\"\" \/><\/p>\n<div class=\"smk-thumb-placeholder\">\ud83d\udcc4<\/div>\n<div class=\"smk-content\">\n<p class=\"smk-label\">Related Article<\/p>\n<p><a class=\"smk-title\" href=\"#\">Loading&#8230;<\/a><\/p>\n<p class=\"smk-caption\">Explore how meaningful UX emerges through continuity, rhythm, and experiences unfolding over time.<\/p>\n<p><a class=\"smk-readmore\" href=\"#\">Read more \u2192<\/a><\/p>\n<\/div>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong><span style=\"color: #4c9f87\" class=\"sme-text-color\">The Real Product Isn\u2019t Just the Pen<\/span><\/strong><\/h2>\n\n\n\n<p>Walking out of the expo hours later, shopping bag in hand, it became clear that this was much more than pens and paper. True to its theme of \u201cToday\u2019s Outfit,\u201d stationery felt like something you could curate to express who you are.<\/p>\n\n\n\n<p>From a UX perspective, this is a useful reminder that great experiences aren\u2019t defined by speed or efficiency alone.<\/p>\n\n\n\n<p>Sometimes, what people value more is the ability to explore, take their time, and form a personal connection with what they choose. <ins><\/ins><\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-sm-lightest-gray-color has-alpha-channel-opacity has-sm-lightest-gray-background-color has-background\"\/>\n\n\n\n<p><strong><span style=\"color: #4c9f87\" class=\"sme-text-color\">References:<\/span><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>*1: Bungujoshi (Japanese) <a href=\"https:\/\/bungujoshi.com\/about\/\" target=\"_blank\" rel=\"noopener\" title=\"\ufffc\"><span class=\"wp-rich-text-font-awesome-icon wp-font-awesome-icon\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fas\" data-icon=\"up-right-from-square\" class=\"svg-inline--fa fa-up-right-from-square \" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path fill=\"currentColor\" d=\"M352 0c-12.9 0-24.6 7.8-29.6 19.8s-2.2 25.7 6.9 34.9L370.7 96 201.4 265.4c-12.5 12.5-12.5 32.8 0 45.3s32.8 12.5 45.3 0L416 141.3l41.4 41.4c9.2 9.2 22.9 11.9 34.9 6.9s19.8-16.6 19.8-29.6V32c0-17.7-14.3-32-32-32H352zM80 32C35.8 32 0 67.8 0 112V432c0 44.2 35.8 80 80 80H400c44.2 0 80-35.8 80-80V320c0-17.7-14.3-32-32-32s-32 14.3-32 32V432c0 8.8-7.2 16-16 16H80c-8.8 0-16-7.2-16-16V112c0-8.8 7.2-16 16-16H192c17.7 0 32-14.3 32-32s-14.3-32-32-32H80z\"><\/path><\/svg><\/span><\/a><\/li>\n<\/ul>\n\n\n<a href=\"https:\/\/uism.co.jp\/en\/ux-research-strategy\/\" class=\"service-border-card-en\">\n  <h3 class=\"border-title-en\">UX Research &#038; Strategy<\/h3>\n  <p class=\"border-description-en\">Learn more about Uism\u2019s UX research services.<\/p>\n  <div class=\"border-link-en\">\n    <span>Learn More<\/span>\n    <svg width=\"16\" height=\"16\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\">\n      <path d=\"M5 12h14M12 5l7 7-7 7\"\/>\n    <\/svg>\n  <\/div>\n<\/a>\n\n\n<div class=\"wp-block-snow-monkey-blocks-section smb-section smb-section--fit\" style=\"padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40)\"><div class=\"smb-section__inner\"><div class=\"c-container c-container--no-padding\"><div class=\"smb-section__contents-wrapper\"><div class=\"smb-section__body is-layout-constrained wp-block-snow-monkey-blocks-section-is-layout-constrained\">\n<p><strong><span class=\"sme-font-size has-sm-l-font-size\"><strong><span style=\"color: #4c9f87\" class=\"sme-text-color\">Related Articles:<\/span><\/strong><\/span><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-wp-oembed-blog-card wp-block-embed-wp-oembed-blog-card\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"Ltx77DBds9\"><a href=\"https:\/\/uism.co.jp\/en\/blog\/why-are-people-obsessed-with-gacha-what-capsule-toys-can-teach-us-about-ux-engagement-strategy\/\">Why Are People Obsessed with &#8216;Gacha&#8217;? What Capsule Toys Can Teach Us About UX Engagement Strategy<\/a><\/blockquote><div class=\"c-responsive-container-16-9\"><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Why Are People Obsessed with &#8216;Gacha&#8217;? What Capsule Toys Can Teach Us About UX Engagement Strategy&#8221; &#8212; Uism\" src=\"https:\/\/uism.co.jp\/en\/blog\/why-are-people-obsessed-with-gacha-what-capsule-toys-can-teach-us-about-ux-engagement-strategy\/embed\/#?secret=q6yEfcvWlL#?secret=Ltx77DBds9\" data-secret=\"Ltx77DBds9\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/div>\n<\/div><figcaption class=\"wp-element-caption\">Explore how Japan\u2019s capsule toy culture combines brilliant contextual design and strategy to drive continuous engagement.<\/figcaption><\/figure>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<p><a id=\"_msocom_5\"><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why do Japanese consumers spend hours shopping for stationery? Japan\u2019s largest stationery expo reveals what drives product engagement.<\/p>\n","protected":false},"author":20,"featured_media":10157,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_locale":"en_US","_original_post":"https:\/\/uism.co.jp\/?p=10153","footnotes":"","wp-seo-meta-description":"","wp-seo-meta-robots":[]},"categories":[382],"tags":[165,172,190],"class_list":{"0":"post-10219","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-japan-modern-trends","8":"tag-ux-research","9":"tag-japan-culture","10":"tag-gen-z","11":"en-US","12":"c-entry"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/uism.co.jp\/wp-json\/wp\/v2\/posts\/10219","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/uism.co.jp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/uism.co.jp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/uism.co.jp\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/uism.co.jp\/wp-json\/wp\/v2\/comments?post=10219"}],"version-history":[{"count":7,"href":"https:\/\/uism.co.jp\/wp-json\/wp\/v2\/posts\/10219\/revisions"}],"predecessor-version":[{"id":10263,"href":"https:\/\/uism.co.jp\/wp-json\/wp\/v2\/posts\/10219\/revisions\/10263"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/uism.co.jp\/wp-json\/wp\/v2\/media\/10157"}],"wp:attachment":[{"href":"https:\/\/uism.co.jp\/wp-json\/wp\/v2\/media?parent=10219"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/uism.co.jp\/wp-json\/wp\/v2\/categories?post=10219"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/uism.co.jp\/wp-json\/wp\/v2\/tags?post=10219"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}