Growing up in a digital environment, I have experienced profound changes in how social media apps and sites are used. Unique values and evolving preferences have naturally influenced the way I, and many others of generation Z (Gen Z), engage with these platforms. But what are the values that have come to define the Gen Z identity and how do these unique characteristics shape the way they interact in a digital space? Let’s take a closer look at the characteristics of Japanese Gen Z and the popular social media apps among them so as to better understand the psychology behind their consumption behavior and gleam hints to UX and UI practices that will captivate their heart.<\/p>\n\n\n\n
As digital natives, Gen Z exhibits several key characteristics when using social media. Here are a few keywords that are particularly strong trends among the Japanese youth.<\/p>\n\n\n\n