{"id":9863,"date":"2026-04-21T17:58:32","date_gmt":"2026-04-21T08:58:32","guid":{"rendered":"https:\/\/uism.co.jp\/?p=9863"},"modified":"2026-04-21T17:58:32","modified_gmt":"2026-04-21T08:58:32","slug":"older-adults-tech-usability-barriers-ux-research-findings","status":"publish","type":"post","link":"https:\/\/uism.co.jp\/en\/blog\/older-adults-tech-usability-barriers-ux-research-findings\/","title":{"rendered":"Why Older Adults Think They Can\u2019t Use Technology: UX Research Insights"},"content":{"rendered":"<div style=\"background: #f8f9ff; border: 2px solid #e0e7ff; border-radius: 12px; padding: 2em; margin: 2em 0;\">\n<h3 style=\"display: flex; align-items: center; gap: 0.5em; margin: 0 0 1.5em 0; color: #1f2937;\"><span style=\"color: #4f46e5; font-size: 1.5em;\">\u2736<\/span>Article Summary<\/h3>\n<ul style=\"margin: 0; padding-left: 1.5em; line-height: 1.3; list-style: none;\">\n<li style=\"margin-bottom: 1em; position: relative; padding-left: 0.5em;\"><span style=\"position: absolute; left: -1.2em; color: #4f46e5; font-weight: bold;\">\u2022<\/span>Seniors aren&#8217;t tech-averse, just frustrated. Designing for them unlocks a massive, high-value market.\u00a0<\/li>\n<li style=\"margin-bottom: 1em; position: relative; padding-left: 0.5em;\"><span style=\"position: absolute; left: -1.2em; color: #4f46e5; font-weight: bold;\">\u2022<\/span>Seniors often internalize usability issues as personal failure; design to build confidence and a sense of achievement.\u00a0<\/li>\n<li style=\"margin-bottom: 0; position: relative; padding-left: 0.5em;\"><span style=\"position: absolute; left: -1.2em; color: #4f46e5; font-weight: bold;\">\u2022<\/span>Stop treating seniors as an edge case. Making them a core user ensures future business relevance.\u00a0<\/li>\n<\/ul>\n<\/div>\n\n\n<p>The other day at&nbsp;my local&nbsp;food court, an elderly couple sitting next to me&nbsp;was&nbsp;looking&nbsp;anxiously at&nbsp;their&nbsp;smartphone.&nbsp;<\/p>\n\n\n\n<style>\n@media (max-width: 640px) {\n  .ux-quote-wrap {\n    flex-direction: column !important;\n    align-items: center !important;\n  }\n  .ux-quote-img {\n    width: 120px !important;\n    height: 120px !important;\n    margin-bottom: 18px;\n  }\n  .ux-quote-text {\n    font-size: 17px !important;\n    text-align: center !important;\n  }\n}\n<\/style>\n\n<div style=\"max-width:900px; margin:70px auto; font-family:inherit;\">\n\n  <!-- Top divider -->\n  <div style=\"height:1px; background:#e6e6e6; margin-bottom:30px;\"><\/div>\n\n  <div class=\"ux-quote-wrap\" style=\"display:flex; gap:32px; align-items:center;\">\n\n    <!-- Image -->\n    <img decoding=\"async\" src=\"https:\/\/uism.co.jp\/wp-content\/uploads\/2026\/04\/\u633f\u5165\u753b\u50cf_\u6b63\u65b9\u5f62\uff08500\u00d7500\uff09-8.png\"\n         class=\"ux-quote-img\"\n         style=\"width:170px; height:170px; object-fit:cover; border-radius:50%; flex-shrink:0;\">\n\n    <!-- Quotes -->\n    <div style=\"flex:1;\">\n\n      <div class=\"ux-quote-text\" style=\"font-size:19px; line-height:1.8; color:#222; margin-bottom:18px;\">\n        <span style=\"font-size:28px; color:#f4c95d;\">\u201c<\/span>\n        What does this \u2018account\u2019 mean?\n      <\/div>\n\n      <div class=\"ux-quote-text\" style=\"font-size:19px; line-height:1.8; color:#222;\">\n        <span style=\"font-size:28px; color:#f4c95d;\">\u201c<\/span>\n        But when I press this, it just goes back to the previous screen.\n      <\/div>\n\n    <\/div>\n\n  <\/div>\n\n  <!-- Bottom divider -->\n  <div style=\"height:1px; background:#e6e6e6; margin-top:30px;\"><\/div>\n\n<\/div>\n\n\n\n<p>They were probably trying to register for some kind of membership.&nbsp;From the fragments of conversation I overheard, it was clear how they were struggling.&nbsp;<\/p>\n\n\n\n<p>As a UX researcher, whenever I&nbsp;witness&nbsp;scenes like this, I always&nbsp;come back to the&nbsp;same question:&nbsp;<strong>Are today\u2019s&nbsp;so-called&nbsp;\u201cconvenient\u201d digital services truly usable for everyone?<\/strong>&nbsp;<\/p>\n\n\n\n<p>We fully understand that developers and designers work tirelessly every day to create better experiences for users.&nbsp;Precisely because of that, I want to pose a deliberate question.&nbsp;<\/p>\n\n\n\n<p>There may be an invisible wall between the services\u00a0you\u2019ve\u00a0carefully built and the users they are meant to serve.\u00a0When you picture your users, who do you see? And does that image truly reflect Japan\u2019s future demographics?\u00a0<\/p>\n\n\n\n<p>Based on our extensive UX research, this article analyzes the specific psychological patterns of seniors using digital services and provides a framework for turning these insights into tangible business opportunities.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"color: #4c9f87\" class=\"sme-text-color\"><strong>Introduction<\/strong>&nbsp;<\/span><\/h2>\n\n\n\n<p>By 2025, Japan entered\u00a0an unprecedented phase of what is often called a \u201csuper-aging\u00a0society.\u201d All members of the so-called baby boom generation are now 75 or older, and\u00a0nearly one\u00a0in three people in the\u00a0country are\u00a0aged 65 or above. This far exceeds the benchmark defined by the World Health Organization (WHO), which classifies a society as \u201csuper-aged\u201d when more than 21% of its population is 65 or older.\u00a0What is crucial to understand is that this is not the peak, and the proportion of older adults will continue to rise. This demographic shift is no longer\u00a0an issue\u00a0anyone can\u00a0pretend\u00a0to ignore.\u00a0<\/p>\n\n\n\n<p>Such changes are often discussed in the context of pensions, healthcare systems, and transportation infrastructure.&nbsp;However, it also extends to digital&nbsp;services,&nbsp;which form the modern infrastructure that&nbsp;lays&nbsp;out the foundation of our daily lives.&nbsp;<\/p>\n\n\n\n<p>The shift to smartphones and the digitalization of public services are no longer trends that spare any age group. Yet behind this&nbsp;digitalization, many older adults find themselves overwhelmed by&nbsp;the complexity&nbsp;of digital&nbsp;interfaces. As a result, the \u201cdigital divide\u201d continues to widen, leaving them at risk of being&nbsp;excluded&nbsp;from modern conveniences.&nbsp;<\/p>\n\n\n\n<p>This is not simply a personal issue of being \u201cbad at technology.\u201d&nbsp;It is a challenge for those of us in UX design to address. At the same time, it can&nbsp;also be seen as a great&nbsp;business opportunity.&nbsp;<\/p>\n\n\n\n<p>In this article, we will&nbsp;examine&nbsp;the importance of UX for older adults through the lens of&nbsp;today\u2019s&nbsp;social&nbsp;context,&nbsp;while&nbsp;exploring&nbsp;what we should consider&nbsp;next&nbsp;and how we should respond.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><span style=\"color: #4c9f87\" class=\"sme-text-color\">1. The Overwhelming Importance of UX for Older Adults in Social Context<\/span><\/strong>&nbsp;<\/h2>\n\n\n\n<p>Why should we&nbsp;focus so closely on&nbsp;the user experience of older adults right now? The answer&nbsp;lies in three clear facts within our reality.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>1-1. The \u201cIrreversible\u201d Reality of a Super-Aged Society<\/strong>&nbsp;<\/h4>\n\n\n\n<p>As mentioned earlier, Japan\u2019s aging population is not&nbsp;something that lies ahead in the future.&nbsp;It is an ongoing reality. The country is now confronting what is often referred to as the \u201c2025 problem,\u201d as the baby boomer generation turns 75 and enters the late-stage elderly demographic. This shift is challenging not only social security systems, but also the design of services that support our daily lives.&nbsp;Are your products and services built with a strategy that&nbsp;reflects&nbsp;this rapidly expanding segment of the population?&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"869\" height=\"626\" src=\"https:\/\/uism.co.jp\/wp-content\/uploads\/2026\/04\/image-5.png\" alt=\"A line chart titled &quot;Trends and Projections of Japan's Aging Population,&quot; showing the percentage of the aging population increasing steadily from 17.4% in 2000 to a projection of 37.1% by 2050.\" class=\"wp-image-9870\" srcset=\"https:\/\/uism.co.jp\/wp-content\/uploads\/2026\/04\/image-5.png 869w, https:\/\/uism.co.jp\/wp-content\/uploads\/2026\/04\/image-5-300x216.png 300w, https:\/\/uism.co.jp\/wp-content\/uploads\/2026\/04\/image-5-768x553.png 768w\" sizes=\"auto, (max-width: 869px) 100vw, 869px\" \/><figcaption class=\"wp-element-caption\">(Source: Cabinet Office, \u201cWhite Paper on the Aging Society\u201d)<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>1-2. Senior Digital Use&nbsp;Isn\u2019t&nbsp;\u201cSomeone Else\u2019s Problem\u201d<\/strong>&nbsp;<\/h4>\n\n\n\n<p>It is no longer\u00a0accurate\u00a0to assume that older adults do not use technology. In Japan, many seniors use messaging apps like LINE, shop online, read the news, and manage their health through apps, similar to younger generations.\u00a0<\/p>\n\n\n\n<p>It is not that they do not want to use digital services. They do, but&nbsp;the only thing standing in their way is&nbsp;the difficulty&nbsp;of digital service usage.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>1-3. The Senior Market as a&nbsp;Great&nbsp;Untapped Opportunity<\/strong>&nbsp;<\/h4>\n\n\n\n<p>Beyond its population size, the senior demographic often has greater time flexibility, substantial purchasing power, and strong&nbsp;willingness&nbsp;to&nbsp;spend.&nbsp;&nbsp;If we understand their challenges and create services that make them think, \u201cnow this is something I can use,\u201d we step into&nbsp;a largely untapped&nbsp;market with few competitors. What is dismissed today as \u201ctoo hard to use\u201d can become new demand through better UX.&nbsp;<\/p>\n\n\n\n<p>Investing in&nbsp;UX for older adults not only helps address the social issue of the digital divide. It can also&nbsp;be&nbsp;a strategic move that&nbsp;elevates your&nbsp;business into its next stage of growth.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"color: #4c9f87\" class=\"sme-text-color\"><strong>2. Psychological Barriers and Internal Mechanisms Behind Senior Digital Adoption<\/strong>&nbsp;<\/span><\/h2>\n\n\n\n<p>So&nbsp;what do older adults actually feel when they use digital services and products? Drawing from extensive UX research, here are some&nbsp;common&nbsp;patterns&nbsp;we have&nbsp;observed.&nbsp;These patterns are not unique to seniors, but they can become barriers that discourage engagement.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>2-1. A Self-Denying Attitude That Comes Before Action<\/strong>&nbsp;<\/h4>\n\n\n\n<p>In interviews, many participants&nbsp;began&nbsp;by saying, \u201cI don\u2019t think I can do it,\u201d or \u201cisn\u2019t that something for younger people?\u201d&nbsp;Behind these remarks lies a strong preconceived belief that they are not capable. This internal narrative often prevents the very first attempt. When someone has&nbsp;adopted this mindset of&nbsp;\u201cthis is not for me,\u201d no matter how excellent the service may be, they may never reach it.&nbsp;What is needed, therefore, is&nbsp;a design&nbsp;that lowers this&nbsp;initial&nbsp;psychological hurdle, and a&nbsp;design that&nbsp;makes&nbsp;this first step&nbsp;easier.<span class=\"sme-font-size has-sm-xs-font-size\">*1&nbsp;<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>2-2. Psychological Resistance to&nbsp;Step Away from&nbsp;Familiar Products<\/strong>&nbsp;<\/h4>\n\n\n\n<p>We also&nbsp;frequently&nbsp;hear comments such as, \u201cwhat I\u2019m using now is good enough,\u201d or \u201cI don\u2019t want to learn everything all over again.\u201d&nbsp;These statements can be understood as extensions of the internal attitude described above. Users may genuinely feel satisfied with the products and services they have accustomed to, and from their perspective, there may be no compelling reason to switch.&nbsp;However, if trying something new could lead to a&nbsp;better quality of life,&nbsp;it is the role of UX design to remove that resistance, and UX research is how we uncover the insights to do&nbsp;so.<span class=\"sme-font-size has-sm-xs-font-size\">*2&nbsp;<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"901\" height=\"601\" src=\"https:\/\/uism.co.jp\/wp-content\/uploads\/2026\/04\/image-2.png\" alt=\"An elderly man sits with his arms crossed, looking away from smartphones on the table with a skeptical expression. This represents the psychological resistance and self-denying attitude older adults may have towards adopting new technology.\" class=\"wp-image-9569\" srcset=\"https:\/\/uism.co.jp\/wp-content\/uploads\/2026\/04\/image-2.png 901w, https:\/\/uism.co.jp\/wp-content\/uploads\/2026\/04\/image-2-300x200.png 300w, https:\/\/uism.co.jp\/wp-content\/uploads\/2026\/04\/image-2-768x512.png 768w\" sizes=\"auto, (max-width: 901px) 100vw, 901px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>2-3. Internalizing Lack of Understanding as Personal Failure<\/strong>&nbsp;<\/h4>\n\n\n\n<p>Another&nbsp;statement we come across often are things like, \u201cI must be doing this wrong,\u201d or \u201cit\u2019s embarrassing that I can\u2019t even do something like this.\u201d&nbsp;These statements reveal more than simple confusion. They reflect a tendency to internalize difficulty as personal&nbsp;inadequacy, as well as the&nbsp;reluctance to make mistakes or inconvenience others. When users carry this sense of self-blame, they may hesitate to explore, experiment, or engage fully with a product or service.&nbsp;From a UX perspective, however, the responsibility does not lie with the user. If something feels confusing or intimidating, it is the product or service that must be improved.&nbsp;<span class=\"sme-font-size has-sm-xs-font-size\">*3&nbsp;<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>2-4. That Moment of \u2018I Can Do This\u2019<\/strong>&nbsp;<\/h4>\n\n\n\n<p>While we have outlined several negative patterns, older adults also\u00a0have a great\u00a0capacity to transform these thoughts into positive ones. We see this in comments such as, \u201cI did it!\u201d or \u201cit\u2019s actually easier than I thought.\u201d\u00a0Even if participants express doubt or hesitation at first, that uncertainty often fades as they gradually become familiar with the product or service.\u00a0In\u00a0this\u00a0moment,\u00a0we start to see\u00a0a visible spark in their eyes.\u00a0That spark is pride. It is self-respect.\u00a0\u00a0For anyone designing UX for older adults,\u00a0recognizing this\u00a0potential is critical. Good UX for older adults is not just about making things easier to use. It is also about creating moments that restore confidence, reinforce dignity, and help users feel capable.\u00a0<span class=\"sme-font-size has-sm-xs-font-size\">*4<\/span>\u00a0<\/p>\n\n\n\n<p>This theme is explored in greater depth in&nbsp;the following&nbsp;article:&nbsp;<\/p>\n\n\n<div class=\"smk-related-card\" data-url=\"https:\/\/uism.co.jp\/en\/blog\/beyond-kindness-what-ux-for-older-adults-should-aim-to-design-for\/\"><img class=\"smk-thumb\" alt=\"\" \/><\/p>\n<div class=\"smk-thumb-placeholder\">\ud83d\udcc4<\/div>\n<div class=\"smk-content\">\n<p class=\"smk-label\">Related Article<\/p>\n<p><a class=\"smk-title\" href=\"#\">Loading&#8230;<\/a><\/p>\n<p class=\"smk-caption\">Effective UX design for older adults isn&#8217;t just about usability. It&#8217;s about creating experiences that build confidence and a sense of accomplishment. This article explores this concept in depth.<\/p>\n<p><a class=\"smk-readmore\" href=\"#\">Read more \u2192<\/a><\/p>\n<\/div>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><span style=\"color: #4c9f87\" class=\"sme-text-color\"><strong>Conclusion: Designing the Future of Society and Business<\/strong>&nbsp;<\/span><\/h2>\n\n\n\n<p>In this article, we have explored why&nbsp;UX&nbsp;for older adults&nbsp;is no longer an optional consideration in modern Japan,&nbsp;and&nbsp;rather a&nbsp;priority.&nbsp;<\/p>\n\n\n\n<p>Great&nbsp;digital services have the power to prevent social isolation among older adults, extend healthy life expectancy, and encourage lifelong learning and participation in society.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Looking ahead, AI technologies&nbsp;may bring transformative change to this field. They have the potential to significantly lower physical and cognitive barriers that older adults often face.&nbsp;<\/p>\n\n\n\n<p>Yet we must remember that AI is not a magic wand. No matter how advanced technology becomes, it cannot independently answer critical questions such as:&nbsp;<\/p>\n\n\n\n<div style=\"display:flex; flex-direction:column; gap:16px; max-width:900px; margin:40px auto;\">\n\n  <div style=\"display:flex; align-items:flex-start; gap:16px; padding:18px 20px; border-left:4px solid #f6d97a; background:linear-gradient(90deg, #faf7f2, #ffffff); border-radius:10px;\">\n    <div style=\"font-size:18px; color:#e0b84f; margin-top:2px; font-weight:600;\">01<\/div>\n    <p style=\"margin:0; font-size:17px; line-height:1.7; color:#333;\">\n      What language reassures users and builds trust?\n    <\/p>\n  <\/div>\n\n  <div style=\"display:flex; align-items:flex-start; gap:16px; padding:18px 20px; border-left:4px solid #f6d97a; background:linear-gradient(90deg, #faf7f2, #ffffff); border-radius:10px;\">\n    <div style=\"font-size:18px; color:#e0b84f; margin-top:2px; font-weight:600;\">02<\/div>\n    <p style=\"margin:0; font-size:17px; line-height:1.7; color:#333;\">\n      At what moment do users feel anxiety?\n    <\/p>\n  <\/div>\n\n  <div style=\"display:flex; align-items:flex-start; gap:16px; padding:18px 20px; border-left:4px solid #f6d97a; background:linear-gradient(90deg, #faf7f2, #ffffff); border-radius:10px;\">\n    <div style=\"font-size:18px; color:#e0b84f; margin-top:2px; font-weight:600;\">03<\/div>\n    <p style=\"margin:0; font-size:17px; line-height:1.7; color:#333;\">\n      What kind of support are they truly seeking?\n    <\/p>\n  <\/div>\n\n<\/div>\n\n\n\n<p>The answers to these questions can only&nbsp;emerge&nbsp;through UX research.&nbsp;Most importantly, addressing&nbsp;this&nbsp;issue is also a major opportunity for business growth.&nbsp;<\/p>\n\n\n\n<p><strong>Is your service truly usable for everyone?<\/strong>\u00a0<strong>Are your target users aligned with the market\u00a0for\u00a0the future?<\/strong>\u00a0<\/p>\n\n\n\n<p>Let this&nbsp;article&nbsp;be an&nbsp;opportunity&nbsp;to reexamine your products and services through the lens of older adults.&nbsp;<\/p>\n\n\n\n<p>If you are unsure where to begin, or if you would like a deeper and more objective understanding of your user base,&nbsp;reach out and&nbsp;speak with us at&nbsp;Uism. As UX research specialists, we go beyond reporting findings. We uncover the essential insights beneath the surface and translate them into concrete recommendations that directly support your business&nbsp;objectives.&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-sm-lightest-gray-color has-alpha-channel-opacity has-sm-lightest-gray-background-color has-background\"\/>\n\n\n\n<p><strong><span style=\"color: #4c9f87\" class=\"sme-text-color\">References:<\/span><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>*1: Levy, B. (2009)&nbsp;<a href=\"https:\/\/pubmed.ncbi.nlm.nih.gov\/20802838\/\" target=\"_blank\" rel=\"noopener\" title=\"\ufffc\"><span class=\"wp-rich-text-font-awesome-icon wp-font-awesome-icon\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fas\" data-icon=\"up-right-from-square\" class=\"svg-inline--fa fa-up-right-from-square \" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path fill=\"currentColor\" d=\"M352 0c-12.9 0-24.6 7.8-29.6 19.8s-2.2 25.7 6.9 34.9L370.7 96 201.4 265.4c-12.5 12.5-12.5 32.8 0 45.3s32.8 12.5 45.3 0L416 141.3l41.4 41.4c9.2 9.2 22.9 11.9 34.9 6.9s19.8-16.6 19.8-29.6V32c0-17.7-14.3-32-32-32H352zM80 32C35.8 32 0 67.8 0 112V432c0 44.2 35.8 80 80 80H400c44.2 0 80-35.8 80-80V320c0-17.7-14.3-32-32-32s-32 14.3-32 32V432c0 8.8-7.2 16-16 16H80c-8.8 0-16-7.2-16-16V112c0-8.8 7.2-16 16-16H192c17.7 0 32-14.3 32-32s-14.3-32-32-32H80z\"><\/path><\/svg><\/span><\/a><\/li>\n\n\n\n<li>*2: Mitzner, T. L. et al. (2010)&nbsp;<a href=\"https:\/\/pubmed.ncbi.nlm.nih.gov\/20967133\/\" target=\"_blank\" rel=\"noopener\" title=\"\ufffc\"><span class=\"wp-rich-text-font-awesome-icon wp-font-awesome-icon\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fas\" data-icon=\"up-right-from-square\" class=\"svg-inline--fa fa-up-right-from-square \" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path fill=\"currentColor\" d=\"M352 0c-12.9 0-24.6 7.8-29.6 19.8s-2.2 25.7 6.9 34.9L370.7 96 201.4 265.4c-12.5 12.5-12.5 32.8 0 45.3s32.8 12.5 45.3 0L416 141.3l41.4 41.4c9.2 9.2 22.9 11.9 34.9 6.9s19.8-16.6 19.8-29.6V32c0-17.7-14.3-32-32-32H352zM80 32C35.8 32 0 67.8 0 112V432c0 44.2 35.8 80 80 80H400c44.2 0 80-35.8 80-80V320c0-17.7-14.3-32-32-32s-32 14.3-32 32V432c0 8.8-7.2 16-16 16H80c-8.8 0-16-7.2-16-16V112c0-8.8 7.2-16 16-16H192c17.7 0 32-14.3 32-32s-14.3-32-32-32H80z\"><\/path><\/svg><\/span><\/a>&nbsp;<\/li>\n\n\n\n<li>*3: Wilkowska, W., &amp;&nbsp;Ziefle, M. (2009)&nbsp;<a href=\"https:\/\/pubmed.ncbi.nlm.nih.gov\/21481631\/\" target=\"_blank\" rel=\"noopener\" title=\"\ufffc\"><span class=\"wp-rich-text-font-awesome-icon wp-font-awesome-icon\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fas\" data-icon=\"up-right-from-square\" class=\"svg-inline--fa fa-up-right-from-square \" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path fill=\"currentColor\" d=\"M352 0c-12.9 0-24.6 7.8-29.6 19.8s-2.2 25.7 6.9 34.9L370.7 96 201.4 265.4c-12.5 12.5-12.5 32.8 0 45.3s32.8 12.5 45.3 0L416 141.3l41.4 41.4c9.2 9.2 22.9 11.9 34.9 6.9s19.8-16.6 19.8-29.6V32c0-17.7-14.3-32-32-32H352zM80 32C35.8 32 0 67.8 0 112V432c0 44.2 35.8 80 80 80H400c44.2 0 80-35.8 80-80V320c0-17.7-14.3-32-32-32s-32 14.3-32 32V432c0 8.8-7.2 16-16 16H80c-8.8 0-16-7.2-16-16V112c0-8.8 7.2-16 16-16H192c17.7 0 32-14.3 32-32s-14.3-32-32-32H80z\"><\/path><\/svg><\/span><\/a><\/li>\n\n\n\n<li>*4: Heart, T., &amp;&nbsp;Kalderon, E. (2013)&nbsp;<a href=\"https:\/\/pubmed.ncbi.nlm.nih.gov\/21481631\/\" target=\"_blank\" rel=\"noopener\" title=\"\ufffc\"><span class=\"wp-rich-text-font-awesome-icon wp-font-awesome-icon\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fas\" data-icon=\"up-right-from-square\" class=\"svg-inline--fa fa-up-right-from-square \" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path fill=\"currentColor\" d=\"M352 0c-12.9 0-24.6 7.8-29.6 19.8s-2.2 25.7 6.9 34.9L370.7 96 201.4 265.4c-12.5 12.5-12.5 32.8 0 45.3s32.8 12.5 45.3 0L416 141.3l41.4 41.4c9.2 9.2 22.9 11.9 34.9 6.9s19.8-16.6 19.8-29.6V32c0-17.7-14.3-32-32-32H352zM80 32C35.8 32 0 67.8 0 112V432c0 44.2 35.8 80 80 80H400c44.2 0 80-35.8 80-80V320c0-17.7-14.3-32-32-32s-32 14.3-32 32V432c0 8.8-7.2 16-16 16H80c-8.8 0-16-7.2-16-16V112c0-8.8 7.2-16 16-16H192c17.7 0 32-14.3 32-32s-14.3-32-32-32H80z\"><\/path><\/svg><\/span><\/a><\/li>\n<\/ul>\n\n\n<a href=\"https:\/\/uism.co.jp\/en\/ux-research-strategy\/\" class=\"service-border-card-en\">\n  <h3 class=\"border-title-en\">UX Research &#038; Strategy<\/h3>\n  <p class=\"border-description-en\">Learn more about Uism\u2019s UX research services.<\/p>\n  <div class=\"border-link-en\">\n    <span>Learn More<\/span>\n    <svg width=\"16\" height=\"16\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\">\n      <path d=\"M5 12h14M12 5l7 7-7 7\"\/>\n    <\/svg>\n  <\/div>\n<\/a>\n\n\n<div class=\"wp-block-snow-monkey-blocks-section smb-section smb-section--fit\" style=\"padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40)\"><div class=\"smb-section__inner\"><div class=\"c-container c-container--no-padding\"><div class=\"smb-section__contents-wrapper\"><div class=\"smb-section__body is-layout-constrained wp-block-snow-monkey-blocks-section-is-layout-constrained\">\n<div class=\"wp-block-snow-monkey-blocks-section smb-section smb-section--fit\" style=\"padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40)\"><div class=\"smb-section__inner\"><div class=\"c-container c-container--no-padding\"><div class=\"smb-section__contents-wrapper\"><div class=\"smb-section__body is-layout-constrained wp-block-snow-monkey-blocks-section-is-layout-constrained\">\n<p><strong><span class=\"sme-font-size has-sm-l-font-size\"><strong><span style=\"color: #4c9f87\" class=\"sme-text-color\">Related Articles:<\/span><\/strong><\/span><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-wp-oembed-blog-card wp-block-embed-wp-oembed-blog-card\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"36wTqwd547\"><a href=\"https:\/\/uism.co.jp\/en\/blog\/design-users-to-become-the-overman-rethinking-ux-in-the-age-of-ai-through-nietzsches-philosophy\/\">Design Users to Become\u00a0the\u00a0\u201cOverman\u201d:\u00a0Rethinking UX in the Age of AI Through Nietzsche\u2019s Philosophy\u00a0<\/a><\/blockquote><div class=\"c-responsive-container-16-9\"><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Design Users to Become\u00a0the\u00a0\u201cOverman\u201d:\u00a0Rethinking UX in the Age of AI Through Nietzsche\u2019s Philosophy\u00a0&#8221; &#8212; Uism\" src=\"https:\/\/uism.co.jp\/en\/blog\/design-users-to-become-the-overman-rethinking-ux-in-the-age-of-ai-through-nietzsches-philosophy\/embed\/#?secret=SXLt0Y3JDa#?secret=36wTqwd547\" data-secret=\"36wTqwd547\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/div>\n<\/div><figcaption class=\"wp-element-caption\">UX can transform uncertainty into confidence, helping users feel capable as they learn and engage with digital experiences.<\/figcaption><\/figure>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Seniors often think &#8220;I can&#8217;t.&#8221; Our UX research shows how to overcome this barrier to unlock a vast, untapped market for your digital products. <\/p>\n","protected":false},"author":27,"featured_media":6355,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_locale":"en_US","_original_post":"https:\/\/uism.co.jp\/?p=9562","footnotes":"","wp-seo-meta-description":"","wp-seo-meta-robots":[]},"categories":[375],"tags":[165,345,352],"class_list":{"0":"post-9863","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-doing-research-in-japan","8":"tag-ux-research","9":"tag-ux-design","10":"tag-user-centered-design","11":"en-US","12":"c-entry"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/uism.co.jp\/wp-json\/wp\/v2\/posts\/9863","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/uism.co.jp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/uism.co.jp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/uism.co.jp\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/uism.co.jp\/wp-json\/wp\/v2\/comments?post=9863"}],"version-history":[{"count":8,"href":"https:\/\/uism.co.jp\/wp-json\/wp\/v2\/posts\/9863\/revisions"}],"predecessor-version":[{"id":9880,"href":"https:\/\/uism.co.jp\/wp-json\/wp\/v2\/posts\/9863\/revisions\/9880"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/uism.co.jp\/wp-json\/wp\/v2\/media\/6355"}],"wp:attachment":[{"href":"https:\/\/uism.co.jp\/wp-json\/wp\/v2\/media?parent=9863"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/uism.co.jp\/wp-json\/wp\/v2\/categories?post=9863"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/uism.co.jp\/wp-json\/wp\/v2\/tags?post=9863"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}