Behavior Decoded.
Decisions Empowered.
We are Uism, a Tokyo-based UX research team helping clients navigate the complex Japanese market.
Your Japan Research Partner
When research crosses borders, meaning can get lost. That’s where we do our best work. From consumer products to medical devices, our bilingual researchers turn cultural nuance into clear direction your team can act on.
of our work supports international clients running research in Japan.
How We Support Your Business
UX Research & Strategy
We uncover the “why” behind Japanese user behavior and turn it into decision-ready insight.
Human Factors Research
We support healthcare and medical device teams navigating Japan’s regulatory and clinical environment.
Global Research
We ensure consistent quality and interpretation, making cross-market comparison clear and reliable.
Why Clients Choose Us in Japan
When Japan is your strategic market, execution alone is not enough. You need clear communication, cultural interpretation, and research that leads to action.
Clear English communication from start to finish.
A direct line of communication throughout the project—no layers, no gaps.
Deep local cultural interpretation.
We interpret what Japanese users mean, not just what they say.
Decision-ready insights, not just findings.
Clear implications and recommendations your team can act on.
Global standards with PMDA-aware expertise. (medical/healthcare)
Human factors methods applied to Japan’s regulatory context.
Trusted by Top Brands
Local Depth, Global Team
We combine deep local expertise in Japan with the shared knowledge and reach of ReSight Global. Together, our 200+ UX and human factors specialists work as one team across seven countries.
Beyond the Brief
Not everything we learn fits neatly into a report. Our blog is a space to explore the questions that emerge along the way. This is where we share how we think, observe, and question.
Ready to plan a study?
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