What is an “Insight” and How is it Different from a Finding?
In UX research, the term “insight” is frequently used. If you work in product development or marketing, you’ve likely heard it many times. However, despite its widespread use, “insight” is often confused with another term: “finding.” In the context of UX research, which seeks to deeply understand users’ experiences and improve products or services based […]
Unveiling the Underlying Insights of User Behavior
The success of a product or service is not dependent only on its usability and function. The situation or “context” in which a product/service is used greatly affects its viability, target demographic, and future iterations. Consider a music app. The features a user desires may vary greatly depending on if they use it while working […]