Global UX

A Japanese urban neighborhood with both apartment buildings and detached houses. The diverse residential landscape reflects the varied contexts researchers encounter during home visit studies in Japan.

Home Visits in Japan: The Promise and the Paradox 

For researchers aiming to understand users in their natural environment, home visits are often considered the gold standard. They promise a window into daily routines, spatial habits, and unspoken needs that remote interviews or surveys might miss. However in Japan, this method presents a fascinating paradox: the closer you get to the user, the more […]

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