The Group Interview: A UX Researcher’s Guide to Richer Group Insights
One-on-one in-depth user interviews may be the bread and butter of many UX researchers, but group interviews and workshops create a unique opportunity of observable collaboration, negotiation, and debate. When facilitated well, these sessions become living laboratories where one person’s idea can collide or react with another’s, creating new and unexpected findings. The key is to use group interaction itself as a source of data. Achieving this requires a thoughtful […]
What is an “Insight” and How is it Different from a Finding?
In UX research, the term “insight” is frequently used. If you work in product development or marketing, you’ve likely heard it many times. However, despite its widespread use, “insight” is often confused with another term: “finding.” In the context of UX research, which seeks to deeply understand users’ experiences and improve products or services based […]