Fieldwork in Japan 101: A Practical Guide for Overseas Research Teams
Fieldwork in Japan often looks straightforward on paper, but projects can quietly lose quality through mistranslated stimuli, over-tight recruitment criteria, or session designs that ignore local communication patterns. Executing high-quality user research in Japan requires careful planning and awareness of local operational and cultural factors. This guide outlines our proven workflow across three phases: Pre-Fieldwork Preparation […]