Translation as Treason: Preserving Cultural Nuance in Global Research
In The Book of Tea, Okakura Tenshin remarked, “Translation is always a treason, and as a Ming author observed, can at its best be only the reverse side of a brocade — all the threads are there, but not the subtlety of color or design.” This powerful statement highlights the fundamental challenge of translation: no […]
Localizing Your Product for Japan: How UX Research Can Guide Successful Market Entry
Entering the Japanese market presents unique challenges and opportunities for companies worldwide. Japan is known for its distinctive culture, advanced technology, and discerning consumers who expect high-quality products and services. To succeed in this market, it is crucial to go beyond simple translation and engage in thorough localization. UX research plays a vital role in […]