Tiny Cars, Huge Impact: What Japan’s Kei Vehicles Teach Us About UX
Introduction: Japan’s Unique Mobility Needs Hidden in Plain Sight Global automotive trends are racing ahead—electrification, autonomous driving, connected cars. Japan is keeping up technically, but if you glance at the country’s best-selling vehicles, something seems… off. Among all this cutting-edge progress, why are Japan’s streets dominated by boxy, ultra-compact vehicles called “kei cars”? In 2024, […]