Japan Culture

With advancements in medical technology and better access to food and shelter in a globalized market economy, people around the world are living longer, healthier lives than ever before. According to the World Health Organization, the global average for life expectancy has surpassed 70 years, compared to an average just under 47 back in 1950.1 […]

Generation Z (Gen Z), known for their digital savviness, surprisingly finds value in analog products. Retro vinyls and cameras with film, in particular, have become global trends, with more young people seeing the charm in slightly old and inconvenient retro items. One of the most fascinating aspects of Gen Z is their ability to balance […]

Introduction For those of you who visit Japan to conduct UX research, we know that spending long hours in the field observing and collecting data can be exhausting. One of the things we look forward to during these busy times is, naturally, a delicious meal at lunch. In Japan, bento boxes are common lunch sets […]

The term “Gen Z”(Generation Z) is now widely used around the world, referring to the generation born between 1996 and 2015. Though well known for their skill with technology as “digital natives,” this generation has further unique characteristics, such as social activism and a strong sense of self. It is often thought that overseas businesses […]

Japan is a country with great market potential! Just like every other culture though, there are some differences to be aware of in order to effectively conduct similar studies, and get a similar quality of results. Here are 8 UX tips to more effectively conduct research in the Land of the Rising Sun! 1. Tokyo […]