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Japan Culture
Unveiling the Trends of Social Media Usage Among Gen Z in Japan
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Automotive
Why Are Young People Leaving Their Cars? Strategies to Win Back Their Hearts and Minds
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Japan Culture
About Japanese Bento Boxes
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Japan Culture
The Deeper Side of Japan’s Gen Z: A Generation That Loves Emotionalism?–An Introduction to “Emoi”
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Automotive
Steering Towards Wellness
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Japan Culture
Bilingual UX researchers are your key to global research success
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Medical Research
How to Recruit for Success in Japanese Medical Research
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Case
Unveiling the Underlying Insights of User Behavior
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Case
RITE: An Agile Usability Testing Method in Japan
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Case
Concept Evaluation: Qualitative and Quantitative Research