Synthetic Users: How Far can AI go in UX Research?
Can AI-generated synthetic users replace real ones? A UX case study with Japanese users in their 20s explores the potential and limits of AI in user research.
Inciting an AI Spring: The Importance of UX in AI Development
AI innovation alone is not enough. Discover why context, affordances, and user trust determine whether AI products create value or trigger frustration and abandonment.
Accessibility in UX Research: Considerations and Practical Points for Research Firms
Discover practical tools and strategies to support inclusive UX research. Learn how to create accessible environments that empower participants with diverse needs.
UX Trap of Japanese Toilets: Why Icons aren’t Always Universal
Discover how Japan’s high-tech toilets reveal deeper UX design challenges. From confusing icons to cultural assumptions, explore why good communication matters more than advanced features.
Why Rock, Paper, Scissors is the Perfect UX System
Explore why Japan’s Rock, Paper, Scissors (jan-ken) is more than a game—it’s a powerful UX model rooted in cultural context, shared meaning, and intuitive interaction.
Small Spaces, Big Insights: What urban Japanese apartments teach us about space-constrained design
Discover how compact Japanese apartments inspire smarter UX and product design through intentional living, minimalism, and creative space solutions.
Home Visits in Japan: The Promise and the Paradox
UX Research in Japan: Discover the cultural nuances of home visits and how they shape user behavior. Learn practical tips for insightful, respectful in-home studies.
Redefining Ma (間) in Japanese Digital Aesthetics
What does Ma mean in Japanese digital design? Explore how whitespace, subtle motion, muted colors, and typography shape UX across luxury, culture, and content-heavy websites.
Navigating Accessibility UX Research in the Japanese Market
Planning accessible UX research in Japan? Learn how to recruit participants with disabilities, prepare practical accommodations, and use tools like captions, screen readers, and flexible support.
Design Users to Become the “Overman”: Rethinking UX in the Age of AI Through Nietzsche’s Philosophy
Is easy UX always better in the age of AI? Drawing on Nietzsche’s Overman, this article explores how AI can empower users through mastery, growth, and capability—not just convenience.