Master the art of the group interview in UX research. Our guide provides 8 principles to foster collaboration and uncover deep insights, while navigating risks like groupthink. Turn your users into active design partners.

In UX design and research, we frequently deal with the concept of time. When we create customer journey maps or refer to frameworks proposed in the “User Experience White Paper” (Roto et al., 2011), we often divide experiences into phases such as “before use,” “during use,” and “after use.” Breaking complex phenomena into manageable phases can be extremely useful in day-to-day […]

Why did Japan shift from cash to smartphones so quickly? Explore how PayPay, government incentives, COVID, and trust-building UX turned cashless payments into a new everyday habit.

Uism’s Chance Chats explores the real-life experience of an HIV+ patient in Japan. Through an in-depth interview, we uncover insights into stigma, healthcare UX, and opportunities for more inclusive medical design.

What Sartre can teach UX: design that respects user freedom, avoids dark patterns, and builds trust through meaningful choices.

Learn how Oshikatsu, Japan’s participatory fan culture, can inspire UX design that fosters user autonomy, purpose, and meaningful engagement.

Hanabi in Japan teach timeless UX design lessons: ephemerality, anticipation, cultural meaning, and the shared joy of collective awe.

Explore how behavioral science enhances digital health and wellness apps. Learn UX research methods for habit formation, smoking cessation, and long-term user engagement in healthcare design.

Learn UX principles from kids’ behavior. Explore intuitive design, feedback, inclusivity, and real cases from LEGO and Nintendo.

Explore the UX success of Japan’s kei cars. Learn how context-aware design turns constraints into real value beyond the spec wars.