The UX of MBTI: Why Gen Z is Building a New Protocol for Connection
Why is MBTI becoming Gen Z’s new language for connection? Explore how personality types help young people move beyond shared interests to find better social chemistry.
From Coins to Chimes: Japan’s Cultural Shift to Cashless
Why did Japan shift from cash to smartphones so quickly? Explore how PayPay, government incentives, COVID, and trust-building UX turned cashless payments into a new everyday habit.
“Oshikatsu” – The Next Japanese Word You Need to Know
Learn how Oshikatsu, Japan’s participatory fan culture, can inspire UX design that fosters user autonomy, purpose, and meaningful engagement.
Retro Revival: Why Japan’s Gen Z Finds Joy in Analog Experiences
Japan’s Gen Z is rediscovering analog joy through vinyl, film cameras, pure cafés, capsule toys, and retro fashion—blending nostalgia, emotion, and social sharing in new ways.
Unveiling the Trends of Social Media Usage Among Gen Z in Japan
How does Gen Z in Japan really use social media? Explore why authenticity, “emoi,” multiple accounts, time-saving content, and apps like X, TikTok, BeReal, and Gravity shape digital behavior.
Why Are Young People Leaving Their Cars? Strategies to Win Back Their Hearts and Minds
Why are young people in Japan turning away from car ownership? Explore how cost, urban living, car sharing, and shifting values are changing mobility—and what automakers can do next.
The Deeper Side of Japan’s Gen Z: A Generation That Loves Emotionalism?–An Introduction to “Emoi”
What does “emoi” reveal about Japan’s Gen Z? Explore emotional consumption, oshikatsu, empathy-driven behavior, and the four conditions that make products and experiences resonate.