Synthetic Users: How Far can AI go in UX Research?
Introduction As UX researchers, we depend on real people to understand their needs, frustrations, and emotional journeys. But what if we could simulate those people instead? With generative AI evolving so quickly, there’s been growing interest in using “synthetic users”, meaning AI-generated personas that respond to research prompts as if they were real. These virtual […]
Inciting an AI Spring: The Importance of UX in AI Developmen5
As generative AI tools like ChatGPT redefine how we interact with machines, it’s more important than ever to ask: Are the foundational principles of UX in AI still relevant? And how should they evolve? That question sits at the heart of this article. AI’s Vicious Cycle Even at its early stages, AI’s potential capability has […]