What Adobe’s Market Turbulence Reveals About the Future of UX Research
As AI makes execution easier, UX research matters more than ever. Discover why interpretation, context, and decision-making now define real business value.
Synthetic Users: How Far can AI go in UX Research?
Can AI-generated synthetic users replace real ones? A UX case study with Japanese users in their 20s explores the potential and limits of AI in user research.
Inciting an AI Spring: The Importance of UX in AI Development
AI innovation alone is not enough. Discover why context, affordances, and user trust determine whether AI products create value or trigger frustration and abandonment.