I Think, Therefore I Test: What Descartes Can Teach Us About UX
What can a 17th-century philosopher teach us about UX? Surprisingly, quite a lot. One of the most famous phrases in philosophy comes from René Descartes: “I think, therefore I am.” For him, this wasn’t just proof of existence. It was the starting point of an intellectual journey to find absolute certainty through radical skepticism. Centuries later, this […]
Japanese Mythology and UX Design
When we talk about psychology, especially in the context of understanding human behavior and thought processes, Carl Jung, the father of Analytical Psychology, is a central figure. His theories, such as the collective unconscious and archetypes, offer valuable insights into the symbolic patterns that emerge across different cultures. Jung believed that these archetypes, universal symbols […]