UX is not a Set of Boxes, but a Melody: Rethinking Experience Through Bergson’s Concept of Time
In UX design and research, we frequently deal with the concept of time. When we create customer journey maps or refer to frameworks proposed in the “User Experience White Paper” (Roto et al., 2011), we often divide experiences into phases such as “before use,” “during use,” and “after use.” Breaking complex phenomena into manageable phases can be extremely useful in day-to-day […]
Design Users to Become the “Overman”: Rethinking UX in the Age of AI Through Nietzsche’s Philosophy
“Don’t make me think.” For years, this phrase—the title of Steve Krug’s seminal book—has been the golden rule in UI/UX design. Reducing user effort, eliminating confusion, and guiding users to their goals as efficiently as possible. This is what we have always believed to be “good UX.” However, with generative AI beginning to take over parts of human work, we ask: Is offering effortless and easy experiences really beneficial for humans? Philosopher Friedrich Nietzsche stated “God is […]
Beyond Clicks: How Behavioral Science Transforms Health Apps
Have you ever committed to losing weight, downloaded a health app, and then quit after a few days? You’re not alone, and you’re not to blame. In a world saturated with digital innovations, countless apps and services are designed to support healthier living. Yet changing health behavior remains difficult. It requires not only adopting new […]