Why Older Adults Think They Can’t Use Technology: UX Research Insights
Seniors often think “I can’t.” Our UX research shows how to overcome this barrier to unlock a vast, untapped market for your digital products.
An Introduction to UX Design for Older Adults: Tips for Designing Beyond “Kindness”
Struggling with UX for an aging market? The secret isn’t more help, but designing for pride and accomplishment. Learn how to build psychological safety.
The Philosophy of Disappearing Design: What Heidegger Teaches Us About the Best UX
What if the best UX is the one users never notice? Explore Heidegger’s idea of disappearing design and what it teaches us about seamless digital experiences.
UX is not a Set of Boxes, but a Melody: Rethinking Experience Through Bergson’s Concept of Time
In UX design and research, we frequently deal with the concept of time. When we create customer journey maps or refer to frameworks proposed in the “User Experience White Paper” (Roto et al., 2011), we often divide experiences into phases such as “before use,” “during use,” and “after use.” Breaking complex phenomena into manageable phases can be extremely useful in day-to-day […]
Beyond Clicks: How Behavioral Science Transforms Health Apps
Explore how behavioral science enhances digital health and wellness apps. Learn UX research methods for habit formation, smoking cessation, and long-term user engagement in healthcare design.
What Nietzsche Can Teach UX in the Age of AI
Does effortless UX make users weaker? Rethink AI design through Nietzsche’s philosophy, from passive convenience to empowering experiences, and from pain points to “power points.”