User-Centered Design

A sketch shows a stack of rigid boxes transforming into musical notes, illustrating the shift from a 'box-by-box' model to a continuous, melodic view of user experience.

UX is not a Set of Boxes, but a Melody: Rethinking Experience Through Bergson’s Concept of Time 

In UX design and research, we frequently deal with the concept of time. When we create customer journey maps or refer to frameworks proposed in the “User Experience White Paper” (Roto et al., 2011), we often divide experiences into phases such as “before use,” “during use,” and “after use.” Breaking complex phenomena into manageable phases can be extremely useful in day-to-day […]

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