The UX of MBTI: Why Gen Z is Building a New Protocol for Connection
As a UX researcher, I’m trained to observe the subtle ways people interact with the world. Within the last few years, a fascinating pattern has emerged among my peers, friends, and in my own digital life. It’s a four-letter code that has become a new kind of language: MBTI*. * Short for the Myers-Briggs Type Indicator, a self-reported questionnaire that assigns people to one of 16 […]
Retro Revival: Why Japan’s Gen Z Finds Joy in Analog Experiences
Generation Z (Gen Z), known for their digital savviness, surprisingly finds value in analog products. Retro vinyls and cameras with film, in particular, have become global trends, with more young people seeing the charm in slightly old and inconvenient retro items. One of the most fascinating aspects of Gen Z is their ability to balance […]
Unveiling the Trends of Social Media Usage Among Gen Z in Japan
Growing up in a digital environment, I have experienced profound changes in how social media apps and sites are used. Unique values and evolving preferences have naturally influenced the way I, and many others of generation Z (Gen Z), engage with these platforms. But what are the values that have come to define the Gen […]
The Deeper Side of Japan’s Gen Z: A Generation That Loves Emotionalism?–An Introduction to “Emoi”
The term “Gen Z”(Generation Z) is now widely used around the world, referring to the generation born between 1996 and 2015. Though well known for their skill with technology as “digital natives,” this generation has further unique characteristics, such as social activism and a strong sense of self. It is often thought that overseas businesses […]