The UX of MBTI: Why Gen Z is Building a New Protocol for Connection
Why is MBTI becoming Gen Z’s new language for connection? Explore how personality types help young people move beyond shared interests to find better social chemistry.
Retro Revival: Why Japan’s Gen Z Finds Joy in Analog Experiences
Japan’s Gen Z is rediscovering analog joy through vinyl, film cameras, pure cafés, capsule toys, and retro fashion—blending nostalgia, emotion, and social sharing in new ways.
Unveiling the Trends of Social Media Usage Among Gen Z in Japan
How does Gen Z in Japan really use social media? Explore why authenticity, “emoi,” multiple accounts, time-saving content, and apps like X, TikTok, BeReal, and Gravity shape digital behavior.
The Deeper Side of Japan’s Gen Z: A Generation That Loves Emotionalism?–An Introduction to “Emoi”
What does “emoi” reveal about Japan’s Gen Z? Explore emotional consumption, oshikatsu, empathy-driven behavior, and the four conditions that make products and experiences resonate.