From Curiosity to Clarity: What Kids Reveal About Better UX
A Lesson in Usability from My 4-Year-Old Son One afternoon, my 4-year-old son pointed at the TV remote and asked, “How do I make it louder?” I told him, “Just press the volume button.” But instead of pressing it, he looked at the remote in confusion:“What’s ‘volume’? Which one is that?” In that moment, I […]
Accessibility in UX Research: Considerations and Practical Points for Research Firms
As the importance of Diversity, Equity, & Inclusion has increased in recent years, there has been a growing emphasis on accessibility. Designing products and services that are easy for everyone to use is not only socially responsible, but essential to a company’s sustainability. In UX research, directly incorporating the voices of people with disabilities is […]
Synthetic Users: How Far can AI go in UX Research?
Introduction As UX researchers, we depend on real people to understand their needs, frustrations, and emotional journeys. But what if we could simulate those people instead? With generative AI evolving so quickly, there’s been growing interest in using “synthetic users”, meaning AI-generated personas that respond to research prompts as if they were real. These virtual […]
Small Spaces, Big Insights: What urban Japanese apartments teach us about space-constrained design
When global teams talk about innovation, the spotlight often falls on tech giants or visionary designers. But in Japan, some of the most thoughtful, compelling lessons in design come from places no bigger than a walk-in closet. Urban apartments in cities like Tokyo or Osaka are famously compact. A single resident might live comfortably in […]