Why One Stay at a Traditional Japanese Inn Became an Unforgettable User Experience
Today, I’d like to begin this blog with a simple question. What does “the best user experience” mean to you? If an answer came to mind right away, it’s probably because that experience moved you so deeply that it engraved itself into your memory. And yet, the more powerful an experience is, the harder it often becomes to explain why it […]
Design Users to Become the “Overman”: Rethinking UX in the Age of AI Through Nietzsche’s Philosophy
“Don’t make me think.” For years, this phrase—the title of Steve Krug’s seminal book—has been the golden rule in UI/UX design. Reducing user effort, eliminating confusion, and guiding users to their goals as efficiently as possible. This is what we have always believed to be “good UX.” However, with generative AI beginning to take over parts of human work, we ask: Is offering effortless and easy experiences really beneficial for humans? Philosopher Friedrich Nietzsche stated “God is […]
From Curiosity to Clarity: What Kids Reveal About Better UX
A Lesson in Usability from My 4-Year-Old Son One afternoon, my 4-year-old son pointed at the TV remote and asked, “How do I make it louder?” I told him, “Just press the volume button.” But instead of pressing it, he looked at the remote in confusion:“What’s ‘volume’? Which one is that?” In that moment, I […]