UX Design

A UX researcher’s analysis of Bachelor Date, Japan’s AI blind dating app. Explore how ratings, tiers, and algorithmic matching shape dating behavior and reveal the gamification of modern romance.

A visit to a Japanese sign language bar shows the benefit of first-user involvement and intentional inclusive design to create a genuinely accessible, community-centered space for people with and without hearing disabilities to interact. 

Temporary disabilities reveal overlooked user needs. Explore how they reshape work, independence, and opportunities for inclusive design.

Japan’s $1.3B gacha market is driven by more than just luck. Explore the UX psychology behind its lasting appeal.

Seniors often think “I can’t.” Our UX research shows how to overcome this barrier to unlock a vast, untapped market for your digital products.

Struggling with UX for an aging market? The secret isn’t more help, but designing for pride and accomplishment. Learn how to build psychological safety.

Why does one stay at a traditional Japanese inn become unforgettable? Discover how surprise, storytelling, and thoughtful hospitality create a truly memorable user experience.

Learn UX principles from kids’ behavior. Explore intuitive design, feedback, inclusivity, and real cases from LEGO and Nintendo.

Does effortless UX make users weaker? Rethink AI design through Nietzsche’s philosophy, from passive convenience to empowering experiences, and from pain points to “power points.”