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In the realm of healthcare research, Japan is a unique and challenging market. At Uism, we’ve been at the forefront of bridging the gap for international healthcare companies, and are proud of our track record of diverse projects in the healthcare domain. From conducting concept evaluations with medical professionals and patients, to validation testing of […]

The success of a product or service is not dependent only on its usability and function. The situation or “context” in which a product/service is used greatly affects its viability, target demographic, and future iterations. Consider a music app. The features a user desires may vary greatly depending on if they use it while working […]

Usability Testing is a process that evaluates the effectiveness and ease of use of a product or service. In this age of agility, the need for faster and more effective testing methods is increasing. RITE（Rapid Iterative Testing and Evaluation) is an innovative method to meet this need, and we at Uism are actively employing it. […]

When a new concept is being developed, verifying its acceptability is a vital challenge for any company. When hearing UX research, most people immediately think of qualitative research, and only that. At Uism however, we have abundant experience in both qualitative and quantitative research. From our wealth of experience and know-how, we can provide concept […]

Japan is a country with great market potential! Just like every other culture though, there are some differences to be aware of in order to effectively conduct similar studies, and get a similar quality of results. Here are 8 UX tips to more effectively conduct research in the Land of the Rising Sun! 1. Tokyo […]