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For researchers aiming to understand users in their natural environment, home visits are often considered the gold standard. They promise a window into daily routines, spatial habits, and unspoken needs that remote interviews or surveys might miss. However in Japan, this method presents a fascinating paradox: the closer you get to the user, the more […]

As Human Factors Engineering (HFE), commonly referred to as Usability Engineering (UE) in Japan and the EU, becomes a core pillar of safe and effective medical device design worldwide, international manufacturers may find themselves asking, “How is usability evaluated in Japan?”  In the US, the FDA requires a formal HFE/UE report* for most Class II […]

Empty space, leaving things out, can speak more strongly than putting them in, and I think that’s very Japanese. — Hiroe Swen (Ceramic Artist) Ma (間), meaning gap, pause, or space, is a spiritual concept of emptiness deeply rooted in Japanese art and culture. It represents the beauty found in the space between things and […]

Studying abroad, I stumbled upon an app that quickly became a daily essential: Too Good To Go. This wildly popular European platform transforms leftover food from cafes and restaurants into “magic bags”, at a wallet-friendly price. Every time I placed an order, I’d find myself eagerly heading to the venue, wondering what goodies awaited me […]

To many cultures, ringing in the new year is a time of utmost importance and celebration, and Japan is no different. In December, typical goodbyes are replaced with よいお年を! (yoi otoshi wo, “have a good year”) and my phone is abuzz right at the strike of midnight with messages saying 明けましておめでとうございます (akemashite omedetougozaimasu, “congratulations for […]

For many international travelers, Japan’s vending machines are an iconic part of the experience. They’re seemingly everywhere, offering pretty much anything. Today, many of these have a cashless payment option installed, providing increased convenience. But what seems straightforward to locals can be baffling for newcomers. While waiting for my flight, I spent 90 minutes watching […]

For me, the December holiday season is a time of merriment, exchanging of gifts, and spending time with family. Christmas, and the month or so leading up to it was heralded by the Black Friday (and Cyber Monday) sales, a scramble to find every gift on my family’s list, hanging decorations, singing carols, watching the […]

Gifts are often thought of as a sign of connection and appreciation. No place is that more clear than here in Japan. The culture around gift giving in Japan is very robust, and very unique. For businesses trying to succeed in Japan, it is best to understand the nuances behind the gift culture and the […]

In The Book of Tea, Okakura Tenshin remarked, “Translation is always a treason, and as a Ming author observed, can at its best be only the reverse side of a brocade — all the threads are there, but not the subtlety of color or design.” This powerful statement highlights the fundamental challenge of translation: no […]

In today’s fast-paced world, many of us seek ways to slow down, find peace, and appreciate the simple things in life. These themes—mindfulness, simplicity, and balance—not only resonate strongly in the field of UX design but are also deeply embedded in Japanese culture, especially in the tea ceremony, or sado/chado (we’ll use sado for the […]