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Many people view Japan as a country with a strong focus on health, from its lifestyle to its cuisine. However, when it comes to the digital aspect of healthcare, Japan lags behind. Meanwhile, in the United States, digital technology has rapidly advanced, offering a variety of services like remote monitoring, telehealth, fitness, and wellness apps. […]

In UX research, the term “insight” is frequently used. If you work in product development or marketing, you’ve likely heard it many times. However, despite its widespread use, “insight” is often confused with another term: “finding.” In the context of UX research, which seeks to deeply understand users’ experiences and improve products or services based […]

When we talk about psychology, especially in the context of understanding human behavior and thought processes, Carl Jung, the father of Analytical Psychology, is a central figure. His theories, such as the collective unconscious and archetypes, offer valuable insights into the symbolic patterns that emerge across different cultures. Jung believed that these archetypes, universal symbols […]

Entering the Japanese market presents unique challenges and opportunities for companies worldwide. Japan is known for its distinctive culture, advanced technology, and discerning consumers who expect high-quality products and services. To succeed in this market, it is crucial to go beyond simple translation and engage in thorough localization. UX research plays a vital role in […]

With advancements in medical technology and better access to food and shelter in a globalized market economy, people around the world are living longer, healthier lives than ever before. According to the World Health Organization, the global average for life expectancy has surpassed 70 years, compared to an average just under 47 back in 1950.1 […]

Generation Z (Gen Z), known for their digital savviness, surprisingly finds value in analog products. Retro vinyls and cameras with film, in particular, have become global trends, with more young people seeing the charm in slightly old and inconvenient retro items. One of the most fascinating aspects of Gen Z is their ability to balance […]

Growing up in a digital environment, I have experienced profound changes in how social media apps and sites are used. Unique values and evolving preferences have naturally influenced the way I, and many others of generation Z (Gen Z), engage with these platforms. But what are the values that have come to define the Gen […]

Introduction The trend of young people distancing themselves from car ownership has been a significant topic in Japan since the early 2000s. This phenomenon, reflecting broader changes in economic, social, and lifestyle factors, poses a critical challenge for car manufacturers. To understand and address this issue, we need to delve into the underlying reasons and […]

Introduction For those of you who visit Japan to conduct UX research, we know that spending long hours in the field observing and collecting data can be exhausting. One of the things we look forward to during these busy times is, naturally, a delicious meal at lunch. In Japan, bento boxes are common lunch sets […]

The term “Gen Z”(Generation Z) is now widely used around the world, referring to the generation born between 1996 and 2015. Though well known for their skill with technology as “digital natives,” this generation has further unique characteristics, such as social activism and a strong sense of self. It is often thought that overseas businesses […]