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Growing up in a digital environment, I have experienced profound changes in how social media apps and sites are used. Unique values and evolving preferences have naturally influenced the way I, and many others of generation Z (Gen Z), engage with these platforms. But what are the values that have come to define the Gen […]

Introduction The trend of young people distancing themselves from car ownership has been a significant topic in Japan since the early 2000s. This phenomenon, reflecting broader changes in economic, social, and lifestyle factors, poses a critical challenge for car manufacturers. To understand and address this issue, we need to delve into the underlying reasons and […]

Introduction For those of you who visit Japan to conduct UX research, we know that spending long hours in the field observing and collecting data can be exhausting. One of the things we look forward to during these busy times is, naturally, a delicious meal at lunch. In Japan, bento boxes are common lunch sets […]

The term “Gen Z”(Generation Z) is now widely used around the world, referring to the generation born between 1996 and 2015. Though well known for their skill with technology as “digital natives,” this generation has further unique characteristics, such as social activism and a strong sense of self. It is often thought that overseas businesses […]

Introduction The intersection of wellness and technology is revolutionizing the automotive industry. With the advent of in-car health monitoring systems, vehicles are transitioning from mere transportation tools to spaces that enhance occupant wellness. This development signifies a pivotal shift towards designing vehicles that prioritize the holistic experience of users, marrying functionality with well-being. Wellness is […]

Have you ever wondered what truly separates the good from the great in the realm of international UX research? It’s not just overcoming the language barrier, but also seamlessly navigating cultural nuances to uncover deeper insights. This journey to deeper understanding is paved by an intimate grasp of local contexts, something bilingual UX researchers excel […]

In the realm of healthcare research, Japan is a unique and challenging market. At Uism, we’ve been at the forefront of bridging the gap for international healthcare companies, and are proud of our track record of diverse projects in the healthcare domain. From conducting concept evaluations with medical professionals and patients, to validation testing of […]

The success of a product or service is not dependent only on its usability and function. The situation or “context” in which a product/service is used greatly affects its viability, target demographic, and future iterations. Consider a music app. The features a user desires may vary greatly depending on if they use it while working […]

Usability Testing is a process that evaluates the effectiveness and ease of use of a product or service. In this age of agility, the need for faster and more effective testing methods is increasing. RITE（Rapid Iterative Testing and Evaluation) is an innovative method to meet this need, and we at Uism are actively employing it. […]

When a new concept is being developed, verifying its acceptability is a vital challenge for any company. When hearing UX research, most people immediately think of qualitative research, and only that. At Uism however, we have abundant experience in both qualitative and quantitative research. From our wealth of experience and know-how, we can provide concept […]