Retro Revival: Why Japan’s Gen Z Finds Joy in Analog Experiences
Generation Z (Gen Z), known for their digital savviness, surprisingly finds value in analog products. Retro vinyls and cameras with film, in particular, have become global trends, with more young people seeing the charm in slightly old and inconvenient retro items. One of the most fascinating aspects of Gen Z is their ability to balance […]
About Japanese Bento Boxes
Introduction For those of you who visit Japan to conduct UX research, we know that spending long hours in the field observing and collecting data can be exhausting. One of the things we look forward to during these busy times is, naturally, a delicious meal at lunch. In Japan, bento boxes are common lunch sets […]
Bilingual UX researchers are your key to global research success
Have you ever wondered what truly separates the good from the great in the realm of international UX research? It’s not just overcoming the language barrier, but also seamlessly navigating cultural nuances to uncover deeper insights. This journey to deeper understanding is paved by an intimate grasp of local contexts, something bilingual UX researchers excel […]
How to Recruit for Success in Japanese Medical Research
In the realm of healthcare research, Japan is a unique and challenging market. At Uism, we’ve been at the forefront of bridging the gap for international healthcare companies, and are proud of our track record of diverse projects in the healthcare domain. From conducting concept evaluations with medical professionals and patients, to validation testing of […]
Unveiling the Underlying Insights of User Behavior
The success of a product or service is not dependent only on its usability and function. The situation or “context” in which a product/service is used greatly affects its viability, target demographic, and future iterations. Consider a music app. The features a user desires may vary greatly depending on if they use it while working […]
RITE: An Agile Usability Testing Method in Japan
Usability Testing is a process that evaluates the effectiveness and ease of use of a product or service. In this age of agility, the need for faster and more effective testing methods is increasing. RITE（Rapid Iterative Testing and Evaluation) is an innovative method to meet this need, and we at Uism are actively employing it. […]
Concept Evaluation: Qualitative and Quantitative Research
When a new concept is being developed, verifying its acceptability is a vital challenge for any company. When hearing UX research, most people immediately think of qualitative research, and only that. At Uism however, we have abundant experience in both qualitative and quantitative research. From our wealth of experience and know-how, we can provide concept […]
8 Tips for UX Research in Japan
Japan is a country with great market potential! Just like every other culture though, there are some differences to be aware of in order to effectively conduct similar studies, and get a similar quality of results. Here are 8 UX tips to more effectively conduct research in the Land of the Rising Sun! 1. Tokyo […]