Unveiling the Underlying Insights of User Behavior
The success of a product or service is not dependent only on its usability and function. The situation or “context” in which a product/service is used greatly affects its viability, target demographic, and future iterations. Consider a music app. The features a user desires may vary greatly depending on if they use it while working […]
RITE: An Agile Usability Testing Method in Japan
Usability Testing is a process that evaluates the effectiveness and ease of use of a product or service. In this age of agility, the need for faster and more effective testing methods is increasing. RITE（Rapid Iterative Testing and Evaluation) is an innovative method to meet this need, and we at Uism are actively employing it. […]
Concept Evaluation: Qualitative and Quantitative Research
When a new concept is being developed, verifying its acceptability is a vital challenge for any company. When hearing UX research, most people immediately think of qualitative research, and only that. At Uism however, we have abundant experience in both qualitative and quantitative research. From our wealth of experience and know-how, we can provide concept […]
8 Tips for UX Research in Japan
Japan is a country with great market potential! Just like every other culture though, there are some differences to be aware of in order to effectively conduct similar studies, and get a similar quality of results. Here are 8 UX tips to more effectively conduct research in the Land of the Rising Sun! 1. Tokyo […]