As AI makes execution easier, UX research matters more than ever. Discover why interpretation, context, and decision-making now define real business value.

What if the best UX is the one users never notice? Explore Heidegger’s idea of disappearing design and what it teaches us about seamless digital experiences.

PMDA HFE submission in Japan: learn sample size justification, test environment requirements, and practical validation study points for medical device usability.

Why does one stay at a traditional Japanese inn become unforgettable? Discover how surprise, storytelling, and thoughtful hospitality create a truly memorable user experience.

Why is MBTI becoming Gen Z’s new language for connection? Explore how personality types help young people move beyond shared interests to find better social chemistry.

Master the art of the group interview in UX research. Our guide provides 8 principles to foster collaboration and uncover deep insights, while navigating risks like groupthink. Turn your users into active design partners.

In UX design and research, we frequently deal with the concept of time. When we create customer journey maps or refer to frameworks proposed in the “User Experience White Paper” (Roto et al., 2011), we often divide experiences into phases such as “before use,” “during use,” and “after use.” Breaking complex phenomena into manageable phases can be extremely useful in day-to-day […]

Why did Japan shift from cash to smartphones so quickly? Explore how PayPay, government incentives, COVID, and trust-building UX turned cashless payments into a new everyday habit.

What Sartre can teach UX: design that respects user freedom, avoids dark patterns, and builds trust through meaningful choices.

Learn how Oshikatsu, Japan’s participatory fan culture, can inspire UX design that fosters user autonomy, purpose, and meaningful engagement.