Why Rock, Paper, Scissors is the Perfect UX System
Explore why Japan’s Rock, Paper, Scissors (jan-ken) is more than a game—it’s a powerful UX model rooted in cultural context, shared meaning, and intuitive interaction.
Design Users to Become the “Overman”: Rethinking UX in the Age of AI Through Nietzsche’s Philosophy
Is easy UX always better in the age of AI? Drawing on Nietzsche’s Overman, this article explores how AI can empower users through mastery, growth, and capability—not just convenience.
I Think, Therefore I Test: What Descartes Can Teach Us About UX
What can Descartes teach us about UX? This article explores how doubt, observation, and usability testing help teams challenge assumptions and build products based on real user behavior.
What is an “Insight” and How is it Different from a Finding?
A finding tells you what happened. An insight explains why it matters. Explore how deeper interpretation helps UX teams uncover unmet needs and design with more clarity.
Unveiling the Underlying Insights of User Behavior
Why do users act differently from what they say? Learn how contextual inquiry uncovers unconscious habits, in-the-moment decisions, and hidden motivations by observing behavior in real contexts.