Learn UX principles from kids’ behavior. Explore intuitive design, feedback, inclusivity, and real cases from LEGO and Nintendo.

Can AI-generated synthetic users replace real ones? A UX case study with Japanese users in their 20s explores the potential and limits of AI in user research.

AI innovation alone is not enough. Discover why context, affordances, and user trust determine whether AI products create value or trigger frustration and abandonment.

Explore why Japan’s Rock, Paper, Scissors (jan-ken) is more than a game—it’s a powerful UX model rooted in cultural context, shared meaning, and intuitive interaction.

Does effortless UX make users weaker? Rethink AI design through Nietzsche’s philosophy, from passive convenience to empowering experiences, and from pain points to “power points.”

What can Descartes teach us about UX? This article explores how doubt, observation, and usability testing help teams challenge assumptions and build products based on real user behavior.

A finding tells you what happened. An insight explains why it matters. Explore how deeper interpretation helps UX teams uncover unmet needs and design with more clarity.

Why do users act differently from what they say? Learn how contextual inquiry uncovers unconscious habits, in-the-moment decisions, and hidden motivations by observing behavior in real contexts.