Master the art of the group interview in UX research. Our guide provides 8 principles to foster collaboration and uncover deep insights, while navigating risks like groupthink. Turn your users into active design partners.

In UX design and research, we frequently deal with the concept of time. When we create customer journey maps or refer to frameworks proposed in the “User Experience White Paper” (Roto et al., 2011), we often divide experiences into phases such as “before use,” “during use,” and “after use.” Breaking complex phenomena into manageable phases can be extremely useful in day-to-day […]

Learn UX principles from kids’ behavior. Explore intuitive design, feedback, inclusivity, and real cases from LEGO and Nintendo.

What can Descartes teach us about UX? This article explores how doubt, observation, and usability testing help teams challenge assumptions and build products based on real user behavior.