Naoto Aiwaza's Articles
From Curiosity to Clarity: What Kids Reveal About Better UX
A Lesson in Usability from My 4-Year-Old Son One afternoon, my 4-year-old son pointed at the TV remote and asked, “How do I make it louder?” I told him, “Just press the volume button.” But instead of pressing it, he looked at the remote in confusion:“What’s ‘volume’? Which one is that?” In that moment, I […]
Tiny Cars, Huge Impact: What Japan’s Kei Vehicles Teach Us About UX
Introduction: Japan’s Unique Mobility Needs Hidden in Plain Sight Global automotive trends are racing ahead—electrification, autonomous driving, connected cars. Japan is keeping up technically, but if you glance at the country’s best-selling vehicles, something seems… off. Among all this cutting-edge progress, why are Japan’s streets dominated by boxy, ultra-compact vehicles called “kei cars”? In 2024, […]
Why Are Young People Leaving Their Cars? Strategies to Win Back Their Hearts and Minds
Introduction The trend of young people distancing themselves from car ownership has been a significant topic in Japan since the early 2000s. This phenomenon, reflecting broader changes in economic, social, and lifestyle factors, poses a critical challenge for car manufacturers. To understand and address this issue, we need to delve into the underlying reasons and […]