articles

Localizing for the Japanese market means adapting to local phrasing and behavioral norms. By doing so, businesses abroad can make their product feel natural within the culture and build trust.

A visit to a Japanese sign language bar shows the benefit of first-user involvement and intentional inclusive design to create a genuinely accessible, community-centered space for people with and without hearing disabilities to interact. 

Participating in the daily activities at Kururu Ebisu revealed the importance of understanding experiences that include non-verbal responses, support structures, and environments. The Uism team considers this from the perspectives of UX research and inclusive design.

Temporary disabilities reveal overlooked user needs. Explore how they reshape work, independence, and opportunities for inclusive design.

Why do influencers drive sales in Japan? The answer lies in three sides of a 150-year-old business philosophy.

Planning UX fieldwork in Japan? Learn how to avoid common research pitfalls, improve recruitment and localization, and run smoother studies with reliable local insights.

Master the art of the group interview in UX research. Our guide provides 8 principles to foster collaboration and uncover deep insights, while navigating risks like groupthink. Turn your users into active design partners.

Uism’s Chance Chats explores the real-life experience of an HIV+ patient in Japan. Through an in-depth interview, we uncover insights into stigma, healthcare UX, and opportunities for more inclusive medical design.

AI innovation alone is not enough. Discover why context, affordances, and user trust determine whether AI products create value or trigger frustration and abandonment.

Why does Christmas in Japan feel so different? Explore how illuminations, fried chicken, Christmas cake, and dating culture turned it into a distinctly Japanese seasonal experience.