Why do influencers drive sales in Japan? The answer lies in three sides of a 150-year-old business philosophy.

Planning UX fieldwork in Japan? Learn how to avoid common research pitfalls, improve recruitment and localization, and run smoother studies with reliable local insights.

Master the art of the group interview in UX research. Our guide provides 8 principles to foster collaboration and uncover deep insights, while navigating risks like groupthink. Turn your users into active design partners.

Uism’s Chance Chats explores the real-life experience of an HIV+ patient in Japan. Through an in-depth interview, we uncover insights into stigma, healthcare UX, and opportunities for more inclusive medical design.

AI innovation alone is not enough. Discover why context, affordances, and user trust determine whether AI products create value or trigger frustration and abandonment.

Why is gift-giving in Japan more than a simple gesture? Explore omiyage, seasonal foods, wrapping, and in-store shopping habits that turn everyday gifts into emotional social rituals.

Why does Christmas in Japan feel so different? Explore how illuminations, fried chicken, Christmas cake, and dating culture turned it into a distinctly Japanese seasonal experience.

Why does Christmas in Japan feel so different? Explore illuminations, Christmas villages, KFC, cake, and couples culture in a uniquely commercial holiday experience.

Japan’s aging society is reshaping accessibility. Learn how accessible design, longitudinal studies, and comprehensive assessments can help seniors stay active, independent, and digitally included.

How do you validate a new concept before launch? Learn how qualitative interviews and quantitative analysis work together to test empathy, behavior change, and concept priority.