Retro Revival: Why Japan’s Gen Z Finds Joy in Analog Experiences
Japan’s Gen Z is rediscovering analog joy through vinyl, film cameras, pure cafés, capsule toys, and retro fashion—blending nostalgia, emotion, and social sharing in new ways.
Unveiling the Trends of Social Media Usage Among Gen Z in Japan
How does Gen Z in Japan really use social media? Explore why authenticity, “emoi,” multiple accounts, time-saving content, and apps like X, TikTok, BeReal, and Gravity shape digital behavior.
Why Are Young People Leaving Their Cars? Strategies to Win Back Their Hearts and Minds
Why are young people in Japan turning away from car ownership? Explore how cost, urban living, car sharing, and shifting values are changing mobility—and what automakers can do next.
How to Recruit for Success in Japanese Medical Research
How do you recruit the right participants for medical research in Japan? Learn practical methods for reaching patients, caregivers, and healthcare professionals while building trust and protecting privacy.