Fieldwork in Japan 101: A Practical Guide for Overseas Research Teams
Planning UX fieldwork in Japan? Learn how to avoid common research pitfalls, improve recruitment and localization, and run smoother studies with reliable local insights.
The UX of MBTI: Why Gen Z is Building a New Protocol for Connection
Why is MBTI becoming Gen Z’s new language for connection? Explore how personality types help young people move beyond shared interests to find better social chemistry.
From Coins to Chimes: Japan’s Cultural Shift to Cashless
Why did Japan shift from cash to smartphones so quickly? Explore how PayPay, government incentives, COVID, and trust-building UX turned cashless payments into a new everyday habit.
Condemned to Choose: What Jean-Paul Sartre Can Teach Us About UX Design
What Sartre can teach UX: design that respects user freedom, avoids dark patterns, and builds trust through meaningful choices.
“Oshikatsu” – The Next Japanese Word You Need to Know
Learn how Oshikatsu, Japan’s participatory fan culture, can inspire UX design that fosters user autonomy, purpose, and meaningful engagement.
Home Visits in Japan: The Promise and the Paradox
UX Research in Japan: Discover the cultural nuances of home visits and how they shape user behavior. Learn practical tips for insightful, respectful in-home studies.