Emerging Digital Healthcare Services in Japan: A Market Overview
Emerging digital healthcare services in Japan are gaining traction as preventive care, telehealth, mental health apps, and patient support tools grow in an aging society.
What is an “Insight” and How is it Different from a Finding?
A finding tells you what happened. An insight explains why it matters. Explore how deeper interpretation helps UX teams uncover unmet needs and design with more clarity.
Japanese Mythology and UX Design
What does Japanese mythology reveal about user behavior in Japan? From Amaterasu and Susanoo to Shinto views of nature and harmony, this article connects myth to cultural UX insight.
Localizing Your Product for Japan: How UX Research Can Guide Successful Market Entry
Localization for Japan means more than language. Discover how UX research reveals design preferences, navigation habits, content tone, and usability gaps that shape market success.
The Challenge of Accessibility in Japan: Redefining “Senior”
Japan’s aging society is reshaping accessibility. Learn how accessible design, longitudinal studies, and comprehensive assessments can help seniors stay active, independent, and digitally included.
Retro Revival: Why Japan’s Gen Z Finds Joy in Analog Experiences
Japan’s Gen Z is rediscovering analog joy through vinyl, film cameras, pure cafés, capsule toys, and retro fashion—blending nostalgia, emotion, and social sharing in new ways.
Unveiling the Trends of Social Media Usage Among Gen Z in Japan
How does Gen Z in Japan really use social media? Explore why authenticity, “emoi,” multiple accounts, time-saving content, and apps like X, TikTok, BeReal, and Gravity shape digital behavior.
Bilingual UX researchers are your key to global research success
Why are bilingual UX researchers so valuable in global research? Learn how language fluency, cultural nuance, and cross-cultural perspective lead to deeper insights and smoother collaboration.
Why Are Young People Leaving Their Cars? Strategies to Win Back Their Hearts and Minds
Why are young people in Japan turning away from car ownership? Explore how cost, urban living, car sharing, and shifting values are changing mobility—and what automakers can do next.
About Japanese Bento Boxes
Bento boxes are more than lunch in Japan. Learn how ekiben, homemade bentos, and seasonal ingredients reflect everyday life, visual appeal, and local culture across the country.