The Challenge of Accessibility in Japan: Redefining “Senior”
Japan’s aging society is reshaping accessibility. Learn how accessible design, longitudinal studies, and comprehensive assessments can help seniors stay active, independent, and digitally included.
Unveiling the Trends of Social Media Usage Among Gen Z in Japan
How does Gen Z in Japan really use social media? Explore why authenticity, “emoi,” multiple accounts, time-saving content, and apps like X, TikTok, BeReal, and Gravity shape digital behavior.
Why Are Young People Leaving Their Cars? Strategies to Win Back Their Hearts and Minds
Why are young people in Japan turning away from car ownership? Explore how cost, urban living, car sharing, and shifting values are changing mobility—and what automakers can do next.
About Japanese Bento Boxes
Bento boxes are more than lunch in Japan. Learn how ekiben, homemade bentos, and seasonal ingredients reflect everyday life, visual appeal, and local culture across the country.
The Deeper Side of Japan’s Gen Z: A Generation That Loves Emotionalism?–An Introduction to “Emoi”
What does “emoi” reveal about Japan’s Gen Z? Explore emotional consumption, oshikatsu, empathy-driven behavior, and the four conditions that make products and experiences resonate.
8 Tips for UX Research in Japan
Planning UX research in Japan? Learn 8 practical tips on recruitment timelines, Tokyo sampling, home visits, groupthink, smartphone-heavy behavior, Japanese moderation, and holiday timing.