Why are young people in Japan turning away from car ownership? Explore how cost, urban living, car sharing, and shifting values are changing mobility—and what automakers can do next.

Bento boxes are more than lunch in Japan. Learn how ekiben, homemade bentos, and seasonal ingredients reflect everyday life, visual appeal, and local culture across the country.

What does “emoi” reveal about Japan’s Gen Z? Explore emotional consumption, oshikatsu, empathy-driven behavior, and the four conditions that make products and experiences resonate.

Planning UX research in Japan? Learn 8 practical tips on recruitment timelines, Tokyo sampling, home visits, groupthink, smartphone-heavy behavior, Japanese moderation, and holiday timing.